Kiddiwhizz founder Zoë Chapman talks about an intense first year in business, which got her from an idea on paper to an award-winning product.

Lunch and Learn: How to bring an invention to the market

Webinar

Many of us have thought up ideas that we're convinced could make us a millionaire or be a bestseller. But how many of us actually give it a go? The reality is that only 1% to 5% who even attempt it, actually succeed.

 invented the world's first compact eco-toilet for kids, Kiddiwhizz, seven years ago and has only just successfully launched it this year.

In this Lunch and Learn, Zoë shares her highlights from an intense first year in business, which got her from an idea on paper in October 2020 to an award-winning product and the final stages of Enterprise Nation's Female Start-up of the Year by October 2021.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

Lunch and Learn: How to successfully bring an invention to the market

Many people have ideas that they're convinced will make them a millionaire. But how many actually give it a go?

I’ve had the privilege of working in our fashion industry for 25 years. In that time, I’ve seen the good and bad; the scaling and the failing. The connection between product excellence, ethical development, and a flourishing independent brand, is vital.
For the last 14 years under my business Source Lingerie, I have single-handedly designed, developed and manufactured thousands of products for my cherished, small independent brands.
What I learned quickly, was many founders felt held back by the complexity of developing their product ideas. The constant trial and error can slow the pace of results and push out that all important launch date, indefinitely. This kills confidence, eats away at the finances and motivation stalls to carry on.
So I coach founders in how to tackle the process clearly and responsibly to put the joy into the journey. Giving you the tools and support to build the successful brand business you dream of.
If you need support with your brand goals, product development or growth plans, get in touch and let&apos;s chat.
Some of the aspects I cover with my clients:
<ul>
<li>Advice on Product strategy to launch or optimising existing range plans</li>
<li>Implement supply chains pathways and supporting clients through the process</li>
<li>Consulting on product and material development including Tech Pack, BOM’s, price structures and Critical Path management</li>
<li>Provide a clear product development road map that is easy to follow and time efficient.</li>
</ul>

Fashion Brand Consultant and Underwear Specialist

Lunch and Learn: How to create trust with manufacturers

Discover how to build a solid working relationship with your product manufacturers.

As Enterprise Nation&apos;s community manager, it&apos;s my mission to ensure that you&apos;re getting the most from your membership.
For our advisers, I&apos;ll help you build your profile and share our latest adviser opportunities to stand out as an expert in your sector and generate new leads.
For our wonderful SME community, I listen to the challenges in your business to match you with the right support to build and grow your business.
I&apos;m committed to building a safe, supportive, welcoming environment for all our members.

Community Manager

For the purpose-led, good business founders and freelancers

The world of business is changing. There’s a different way to do business that positively impacts people and the planet while still being profitable. This is a group for members who are aligned with this way of thinking to share challenges, ask for support, and learn together. 

Award-winning author, marketing consultant helping YOU reclaim your time with our <a href=&apos;https://altmarketingschool.biz/&apos; target=&apos;_self&apos;>Alt Marketing agency</a>. CEO and head teacher of <a href=&apos;https://altmarketingschool.com/&apos; target=&apos;_self&apos;>Alt Marketing School</a>, teaching people how to market to hearts.
Featured in The Next Web, Business Insider, Forbes among others, I was nominated one of the 50 digital women to watch in 2023 and 2022. I was also recognised among the top 100 Marketers in 2023 by Growth Daily and one of the Top 100 Marketing Influencers Index 2023.
Through the community and my online consulting, I touched over 100,000 people from all over the world - I am a keen speaker, writer, and two-times published author, as well as guest lecturer across the UK.

Founder and Head Teacher

Marketing Impact Scorecard

Wondering where your marketing magic shines brightest or could use a little fairy dust? Discover in a flash with our FREE assessment on your strategy! A breezy adventure through 28 simple yes/no questions about your current marketing efforts.

- More than 35 years of managerial experience in small, medium and large companies, local and global, in all the C-suite positions.
- mentored numerous business owners in manufacturing, services, hospitality, entertainment, SaaS, property and other industries
- extensive network
- experience in preparing a tech startup for first external funding
- Created and facilitating STRATAGILITY® - a structured growth process designed for SMEs

Lunch and Learn: How to successfully bring an invention to the market

About Enterprise Nation

You might also like…

Get business support right to your inbox