School of Sales trainer Paul Durrant explains how to build a concise and memorable pitch, and shares some ‘do’s and don’ts’ of business pitching.

School of Sales: How to perfect your sales pitch

Webinar

Watch back: How to perfect your sales pitch

In the short time it takes a lift to travel a few floors, could you describe your business to win over a new client, customer or investor? 

Watch back this free workshop with School of Sales trainer Paul Durrant to hear how to perfect your sales pitch. 

how to perfect your sales pitch

10 years ago I quit a senior job in healthcare to found the award-winning personalised stationery brand Martha Brook. A passionate ambassador for the creative industries and start-ups, I now help and mentors other business owners at different stages of their growth. I am also a member of the British Library Advisory Council, and in 2023 was awarded Consumer Goods Businesswoman of the Year at the Great British Businesswomen Awards.

Founder and CEO

Lunch and Learn: Own your narrative – building a powerful personal brand

Discover how to empower your personal brand, master social media and craft compelling brand stories.

PLEASE NOTE! My experience is in B2B (business to busines) sales NOT RETAIL. I can help you to gain more clients for your existing (B2B) business, or if you are in startup mode and need help to formulate your sales and marketing strategy, then I can help with that too. I founded The Sales Performance Company Ltd in 2012 and have worked with B2B sales teams and small business owners across the UK and beyond. I teach practical &apos;modern&apos; sales skills based on integrity, openness, synergy and trust. I have over 80,000 followers on Twitter and have taught over 500 businesses how to use Twitter for Business more effectively. I also teach public courses on the effective use of LinkedIn and Blog Writing for Business. All services are available via Zoom or Microsoft Teams.
My rate for one-to-one work for Enterprise Nation members/advisers is just £75 which is a 50% discount on my standard fees. Book a FREE &apos;dicovery call&apos; with me via Enterprise Nation. I can then learn more about you/your business and advise on suggested help I could give. I look forward to hearing from you. Stuart Allen.
Please note that ALL my work comes with a 100% quality guarantee. If you don&apos;t consider this to be the case, then you get a FULL &apos;no-quibble&apos; refund. I am delighted to say that I&apos;ve been providing this guarantee since 2012 and have never needed to refund a penny.

Managing Director

Pitching

Are you struggling to get your pitch right and worried that you don't know what to say or how to say it? Perhaps you're writing that all-important first email and want to get the buyers attention? This group is for you if you want to  get your products on the shelves of the retail giants. We'll post resources that can help. But in the meantime, please join, introduce yourself and get the conversation started. We're all here to support one another! 

If you operate in one of those businesses that invests a lot of time &amp; money in lead generation and then have little in place to follow those conversations through - we need to talk.&nbsp;&nbsp;

Getting the balance right between sales and marketing is possibly one of the biggest challenges businesses face.&nbsp;&nbsp;

On the one hand, marketers are frustrated that their efforts go to waste when sales do not respond to their leads quickly enough.&nbsp;&nbsp;

On the other, sales are frustrated when marketing hands over opportunities that are not sufficiently qualified for the conversation.&nbsp;&nbsp;

Whether you&apos;re fortunate enough to have internal marketing resources or use external agencies, what constitutes a sales-ready opportunity may differ greatly from company to company.&nbsp;&nbsp;&nbsp;

I work with businesses to ensure that their sales and marketing efforts are aligned so that opportunities stand a better chance of converting.&nbsp;&nbsp;&nbsp;

This requires having the systems, processes, and collateral in place to enable it.&nbsp;&nbsp;

My method is based on the provision of:&nbsp;
?? Sales Foundations&nbsp;
?? Lead Qualification Framework&nbsp;
?? Sales &amp; Marketing Alignment&nbsp;
?? Sales Conversion Enablement&nbsp;
?? Customer Success Delivery&nbsp;&nbsp;

When combined they provide a solid basis for revenue growth.&nbsp;&nbsp;

For the most part, I love working with scaling businesses that are in the process of building sales and marketing teams to reach their next business growth milestone. There is little structure in place but together we will build you one.&nbsp;&nbsp;

Let&apos;s do this!

Feel free to check out my LinkedIn Profile for further information about me and my work: https://www.linkedin.com/in/sianthomassales

Founder

Lead Generation

Prospecting is one of the greatest challenges anyone in business faces. It&apos;s no one&apos;s favourite activity yet it is the lifeblood of any business. 

Without a healthy pipeline of leads a business&apos;s ability to grow stalls and often those in charge often do not make the best decisions on how to progress.

Let us help you with this. Our lead generation packages will get you on the way to engaging with more prospects to develop your pipeline and convert more customers.

Interested? The

Nikki&apos;s journey embodies a fusion of purpose, passion, and perseverance. As a 2 x exited Founder and serial entrepreneur she&apos;s experienced the highs and the lows of the start-up world taking pride in both the duds and the successful companies she&apos;s built along the way.
As a mentor, Nikki likes to act as a sounding board and can help with bottlenecks or areas where her mentees are finding themselves stuck. Her experience as a Speaker Coach can help with communication and confidence too.

Exited Founder Speaker Coach and Mentor

Nikki Wheeldon

Nikki&apos;s journey embodies a fusion of purpose, passion, and perseverance. As a 2 x exited Founder and serial entrepreneur she&apos;s experienced the highs and the lows of the start-up world taking pride in both the duds and the successful companies she&apos;s built along the way.
As a mentor, Nikki likes to act as a sounding board and can help with bottlenecks or areas where her mentees are finding themselves stuck. Her experience as a Speaker Coach can help with communication and confidence

School of Sales: How to perfect your sales pitch

Watch back: How to perfect your sales pitch

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