In this Lunch and Learn, PR strategist Amanda FitzGerald explains how you can master PR for your small business without having any prior experience.

Lunch and Learn: How to master PR without any prior experience

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In this Lunch and Learn, PR and visibility strategist 

explains how you can master PR for your small business without having any prior experience.

Amanda is also known as The Ultimate Door Opener. She's passionate about training entrepreneurs to successfully pitch to the press and get super-visible using the power of PR.

Learn how to successfully pitch to the press and get super-visible using the power of PR.

I&apos;m Steve Paul – Business Mentor, Leadership Coach and co-founder of the Marketing Mindset Partnership
Work with me as your business mentor and I will provide you with practical hands on support for you and your business in your ambitions for growth, profit and reputation. That support is based not only on my knowledge and skills but also on my experience heading up marketing and sales teams within businesses and as Head of Digital in independent marketing agencies.

Over the last 6 years I have built a mentoring and coaching practice to support professionals in small to medium-sized businesses that are looking to grow and succeed. That support includes coaching individuals who want perform at their best for their business, their colleagues and themselves.

I work with my clients – from the leadership team to the hands-on teams – to equip them with the mindset, the methodologies and the tools to plan and execute activities that will deliver sound results.

Areas that I cover as a business mentor include:
<ul>
<li>Using digital for effective marketing and sales</li>
<li>Digital for internal communications</li>
<li>Developing brand and value proposition, and competitive positioning</li>
<li>Marketing planning</li>
<li>Developing and presenting pitches</li>
<li>Writing proposals</li>
<li>Working with external agencies</li>
</ul>
Areas I cover as a coach include:
<ul>
<li>Leadership, management and team development</li>
<li>Maximising employee engagement and wellbeing</li>
<li>Creating and embedding a company culture</li>
<li>Confidence and self-esteem</li>
</ul>
I have an enthusiastic and empathetic style and take care in my work, as a mentor and coach, to hear what my clients are saying and to work with them in the best way that they chose and enjoy and that brings them the results they are looking for.

My experience
<ul>
<li>I&apos;ve held senior marketing, sales and strategy roles at director level with leading organisations: Philips Electronics, Commodore Computer, IBM Lotus, Harper Collins, The BBC.</li>
<li>I&apos;ve led diverse teams as Client Director and Head of Digital with digital and brand agencies working with larger and small to medium-sized businesses.</li>
<li>I&apos;m a business mentor and leadership coach and I coach private individuals</li>
</ul>
My qualifications
<ul>
<li>BA Hons - Business and Marketing</li>
<li>Diploma in Transformational Coaching</li>
<li>Accredited Coach with the International Coaching Federation</li>
<li>A trained NLP and Hypnotherapy Practitioner</li>
<li>Registered Digital Champion with Digital Kent (an initiative of KCC)</li>
</ul>
My interests
<ul>
<li>Family</li>
<li>Music - as a listener and a performer</li>
<li>Reading - mostly non-fiction</li>
<li>Food - eating out and cooking</li>
<li>Cricket</li>
</ul>

Mentor specialising in Brand, Marketing, Digital

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Hello! I am a Programme Manager at Enterprise Nation, with a passion for providing support for small business owners through digital campaigns with our partners. I have a particular love for all things marketing, online and in-person events and strategy!&nbsp;

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I&apos;m a former international event planner and PR consultant on a mission to champion female-owned businesses through my PR &amp; Social Media agency, <a href=&apos;https://asv.world/&apos; target=&apos;_self&apos;>ASV</a>.
With over ten years of experience in the luxury PR industry, I&apos;ve seen it all! But what truly lights up my soul is supporting and empowering women. That&apos;s why I started ASV - to tell the incredible stories behind the brands we represent, create powerful and loyal communities, and help businesses flourish and shine! ??

Founder

We know what makes a powerful story. We know what gets coverage. We know how to build brand awareness both on and offline. And we use this knowledge to create killer PR strategies that help businesses like yours grow. We are devoted to telling your story.

As a new business owner and aspiring entrepreneur, you can find confidence in my ability to guide and support you. I have a wealth of experience and accomplishments throughout my career. I have successfully launched and sold my own companies, overseen mergers and acquisitions, led IPOs and MBOs, and formulated effective global business development strategies.
My leadership style is centred around motivational leadership, where I inspire and empower teams to reach their full potential.

Lunch and Learn: How to master PR without any prior experience

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