Posted: Fri 14th Jan 2022
Watch back: How to market yourself as an expert
In this recorded Lunch and Learn webinar, Fiona Minett, PR coach and founder of Boss Your PR, discusses the power of expert positioning and how to leverage your own expertise to promote your business and raise your profile.
Fiona introduces some of the key opportunities when it comes to expert positioning and how you can make inroads with profile-raising activity such as guesting on podcasts, public speaking and becoming a media 'go to' expert in your field.
Key takeaways for this session:
Understanding how to uncover your own expertise and use it to raise your business' profile
How to spot key opportunities for expert positioning
How to begin building (and then leveraging) a platform as an expert