In this Lunch and Learn, Fiona Minett, founder of Boss Your PR, discusses expert positioning and how to leverage your own expertise to raise your profile. 

Lunch and Learn: How to market yourself as an expert

Webinar

Watch back: How to market yourself as an expert

In this recorded Lunch and Learn webinar, 

, discusses the power of expert positioning and how to leverage your own expertise to promote your business and raise your profile. 

Fiona introduces some of the key opportunities when it comes to expert positioning and how you can make inroads with profile-raising activity such as guesting on podcasts, public speaking and becoming a media 'go to' expert in your field.

&lt;p&gt;Lisa Seagroatt is Founder and Managing Director of HR Fit for Purpose and launched her HR consultancy business in January 2017. Lisa’s particular expertise is around helping business leaders and the HR practitioners of the future understand why a healthy workplace culture approach will ‘future proof’ any business in terms of attracting and retaining good talent.&lt;/p&gt;

&lt;p&gt;During the last three years, Lisa has worked with SMEs, helping them to ensure they recruit the ‘right people into the right roles’, making sure that HR processes and people in business are always ‘fit for purpose’. She has also worked with large organisations including London Fire Brigade and National Fire and Rescue Services, where she developed a people and culture volunteering strategy designed at helping to attract and retain volunteers.&lt;/p&gt;

&lt;p&gt;When working with any client, Lisa helps them to create an approriate People Plan to ensure that business objectives can be acheved.&amp;nbsp; As an exepeienced HR Practitioner she is able to guide clients through a range of job creatiion and recruitment methods to ensure they do find the 'right person for the right role' to help them succeed in their business.&amp;nbsp; Recognising that people are any businesses most valuable asset, Lisa helps business owners to focus on the need to value, empower and invest in people management, ensuring they get the best out of their people to achieve high productivity and profitability.&lt;/p&gt;

&lt;p&gt;Lisa teaches the Level 5 CIPD Intermediate Diploma in HR Management and has lectured for Capital City College Group since 2017 during which time she has successfully supporterd over 50 HR 'managers of the future' to complete their Level 5 qualification.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;She is an Enterprise Adviser volunteer for LEAN East where she supports schools with their career plans and an Ambassador for Enterprise Enfield's Female Founder Programme.&amp;nbsp; She is the only Female Founder from the programme to date to have secured a three year tender to provide HR support for women in business.&lt;/p&gt;

&lt;p&gt;Lisa is CIPD qualified, holds a management qualification in business studies and is a qualified Trainer (‘Train the Trainer’)..&amp;nbsp; She is also due to publish her book 'Bandits in the Boardroom' in the autumn of 2021 which is a comedy based on her experiences of toxic workplace bullying! and an Advisory Board Member for Conduct Change.&lt;/p&gt;

Lunch and Learn: Are you an employer of choice or employer of churn?

Watch back: Are you an employer of choice or employer of churn?

Via Aspire MCL, the company I formed in 2012, I empower leaders, teams and businesses to thrive in an ever more demanding and changing world by using coaching, mentoring, training and psychometric/behavioural assessments to help clients build a sustainable source of competitive advantage, and to enjoy doing so!

I have a track record of success in a wide range of sectors and with organisations of diverse cultures. My focus is very much on practical application to help you realise opportunities and address challenges: make more sales, reduce unhealthy conflict, manage important stakeholders, align and motivate your teams and organisation, achieve clarity of purpose, drive change programmes, etc.

A former senior RAF officer, I have held roles that included interim director, senior trustee, enterprise architect, consultant/coach and course designer/lead instructor. Activities included BD, change programme leadership, commissioning consultants, senior stakeholder management, key position recruitment, etc.

I am a full member of the Institute of Directors and the Leaders' Club and have a Post-Graduate Diploma in Business Management.
Other qualifications include:
- BSc (Open University) – General Sciences and Astronomy/Astrobiology
- Programme Management – MSP
- Project Management – PRINCE 2 (Practitioner), APM Certificate
- Certified Facilitator – Belbin, DiSC, ‘5 Behaviours’ and SDI 2.0
- Business Practitioner in Neuro-Linguistic Programming
- Certificates in Consultancy and Business Analysis
- Certificate in Cyber Security Essentials (GCHQ/Open University)
- Certificate in Systems Thinking and Complexity
- A1-Rated Executive Battle Management Instructor and Evaluator (RAF)
- NATO TACEVAL Evaluator (Combat Readiness Assessor for Front-Line NATO Units)
- Mountain and Ski-Tour Leader (Military)

Outside of work, I enjoy keeping fit, playing golf (badly!), reading and local church activities.?

For more information and recommendations, please see Aspire MCL's website and my LinkedIn Profile:
https://www.aspiremcl.co.uk/
https://www.linkedin.com/in/iankirkby

Owner @ Aspire Management Consultancy Ltd

Effective Leadership

This group will cover the key principles for effective leadership and provide guidance on how to enhance leadership competencies.

I am commercial director at Transmit Startups, a national delivery partner of the British Business Bank for Start Up Loans, a government-backed scheme to encourage new entrepreneurs.
We provide low-interest Start Up Loans to businesses and individuals across the UK. Each director or partner can borrow up to £25,000 and you have up to five years to repay the money. We also provide free business planning support and post-loan mentoring for up 12 months so your money has maximum impact.
We also operate the Smarta.com portal which provides a range of services to small businesses - business courses, free advice and resources, discounted products and a small business directory (with lots more to come!).&nbsp;

Commercial Director

Courses for Small Businesses

Smarta delivers business courses for small businesses across the UK, whether you are just starting up or have been trading a few years. We have access to ESF funding which means we can sometimes deliver them free of charge to you, depening on your postcode.

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment.
Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 1000’s of SDR’s through his Outbound Prospecting and Cold Email Bootcamp courses via The Sales Impact Academy.
He’s a Techstars 18' Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few.
Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You’ll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring.

Mark Colgan

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment.
Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 1000’s of SDR’s through his Outbound Prospecting and Cold Email Bootcamp courses via The Sales Impact Academy.
He’s a

Lunch and Learn: How to market yourself as an expert

Watch back: How to market yourself as an expert

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