Lunch and Learn: How to market yourself as an expert

Fiona Minett
Fiona MinettBoss Your PR

Posted: Fri 14th Jan 2022

Watch back: How to market yourself as an expert

In this recorded Lunch and Learn webinar, Fiona Minett, PR coach and founder of Boss Your PR, discusses the power of expert positioning and how to leverage your own expertise to promote your business and raise your profile. 

Fiona introduces some of the key opportunities when it comes to expert positioning and how you can make inroads with profile-raising activity such as guesting on podcasts, public speaking and becoming a media 'go to' expert in your field.

Key takeaways for this session:

  • Understanding how to uncover your own expertise and use it to raise your business' profile

  • How to spot key opportunities for expert positioning

  • How to begin building (and then leveraging) a platform as an expert

Fiona Minett
Fiona MinettBoss Your PR
Consumer PR expert providing comprehensive insight, resources and training to ensure that any entrepreneur and business owner can do their own PR in a time and cost effective manner, achieving the same results as any PR pro.

You might also like…

Get business support right to your inbox

Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.