Lunch and Learn: How to implement a digital strategy for success

Natalia Nicholson
Natalia NicholsonWomen In Digital Business

Posted: Fri 19th Aug 2022

In this Lunch and Learn, Natalia Nicholson explains the importance of building a digital strategy for your business, and the eight steps to follow to create your own strategy.

Natalia is a certified digital marketing coach and growth expert for women-led and women-owned companies. Through her understanding of how businesses operate online and her advocacy for diversity and inclusion, she helps clients identify opportunities for growth and craft strategies that are tailored to their unique needs.

Key takeaways from this session:

  • Guidance on creating a growth plan tailored to your business

  • How to increase leads and revenue through strategic and growth-oriented digital marketing

  • Gain access to expert advice on scaling your business using a methodology that is based on data-driven analysis and human psychology


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Natalia Nicholson
Natalia NicholsonWomen In Digital Business
I TRANSFORM WOMEN-OWNED BUSINESSES TO APPLY DIGITAL TECHNOLOGY AND INNOVATION TO GROW THEIR BUSINESS TO 7 FIGURES & BEYOND I’m a wife, a proud mother of 3 children and I’ve been a serial entrepreneur for over 20 years. To be honest, I fell into where I am today by accident. I started with an online multi-culture bookstore that went bankrupt. It was horrible, but I tried again and started a cleaning business which was successful, but it was through this that I realised that I still wasn’t content with just making money. I needed a purpose to go with my success. I then got into corporate training working with big brands such as Google, BT, Godiva Chocolatier and Government Agencies to mention a few. This suited my new lifestyle of having children and my love for talking, however, I soon realised my passion was business. I loved being an entrepreneur. So, I went to China and designed my own range of candles and then learned how to sell online. That’s what took me everywhere from reading books, taking courses and attending summits worldwide. All that education brought me into creating my own digital marketing training that was tried and tested on my own business and businesses that I had worked with through coaching and training. As a result, NN Inspirational Candles lit up the way into my teaching Women how to set up digitally and sell online to intentionally make 6 to 7 figures using a strategic system that works! ONLINE SELLING OR CHANGING YOUR BUSINESS MODEL FOR THE DIGITAL AGE IS NOT HARD WHEN YOU KNOW-HOW! LACK OF CONFIDENCE, CAPITAL AND RESOURCES ENDS NOW! IT’S TIME TO REJECT YOUR FEAR OF FAILURE ANDSTART YOUR ONLINE DIGITAL BUSINESS STORY WITH ME TODAY!

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