Social media trainer Melanie Boylan explains how to get your business seen in as many places as possible and how to measure your marketing success.

Lunch and Learn: How to cluster your marketing

Webinar

In this Lunch and Learn, social media trainer 

 explains how to get your business seen in as many places as possible.

She also talks about how to measure your marketing success and use the data to your advantage.

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Social media trainer Melanie explains how to use clustering to get your business seen in as many places as possible.

How to cluster your marketing

I’m Alexander Pemberton, a startup consultant, workshop facilitator, and entrepreneur educator passionate about empowering individuals and businesses to succeed. As Managing Director of Socios Inc Ltd, I’ve spent over a decade helping startups and small businesses turn their ideas into thriving ventures.&nbsp;
From ideation to execution, I guide entrepreneurs through every stage of their journey, offering workshops, one-on-one consulting, and strategic support. My work includes delivering impactful masterclasses at institutions like the University of West London and IPAM in Sierra Leone, where I’ve inspired students to think creatively and strategically about entrepreneurship.&nbsp;

I’ve also partnered with organizations like London Business Hub to design startup programs tailored for pre-startup founders, equipping them with the tools to navigate the complexities of starting a business. With expertise in marketing, business development, and creative project management, I bring a holistic approach to supporting entrepreneurs.&nbsp;
I’ve worked with underrepresented groups, including female-led founders, providing tailored guidance to help them overcome barriers and build successful businesses. I take pride in my ability to connect with diverse a

Early Stage Startup Consultant

Finding your niche in a crowded market

How to identify and define your niche while learning practical strategies to engage your ideal customers.

I am a consumer goods marketing professional having worked for some of the big global FMCG household brands. &amp;nbsp;I have also worked over the past few years with many Start Ups and SME's. &amp;nbsp;I now run my own Marketing Consutancy -the services I can offer are: &amp;nbsp;firstly, marketing strategy development ( Market Analysis, targeting , Positioning , Communication Strategy) to drive profitable growth along with implementation of the strategy ( if required) and secondly I can offer a marketing training programme of workshops at your offices or off site ( whatever works best for you) - the training programmes can tailored to your individual needs or you can attend an "off the shelf" workshops on how to develop a marketing strategy to drive your brands profitable growth and helping building your personal confidence and capability in marketing.

Founder

Marketing Book Club

A monthly meeting to relax, network and discuss a marketing book for an hour.

Hello, I’m a digital marketing agency founder and communications consultant in Cambridge.
After a decade in broadcast media producing radio and digital content with the BBC, ITV and Magic FM, and as a homepage editor for Yahoo and AOL, in 2008 I founded Sookio.
I built and scaled the agency through intense periods of change – pandemic, fire, recession, four premises, shift to hybrid working – and oversaw the delivery of targeted marketing campaigns for clients in education, science/tech, B2B and the public sector, reaching millions of people and increasing footfall, applicants, and revenue.
In 2024 I pivoted the business to go from agency to consultancy, enabling me to draw on my wealth of experience in marketing, leadership and business operations and offer a more streamlined set of services:
<ul>
<li>Audits and recommendations</li>
<li>Strategy and support</li>
<li>Consultancy</li>
<li>Training: Social media, writing for marketing, building visibility</li>
</ul>
It&apos;s communications from the inside out. I’m someone who lives and breathes marketing and has closely followed digital trends since the earliest days of social media, but knows how to get the foundations right too – the tools, the processes, the best ways to nurture client relationships and motivate your team. I love working with clients to share this knowledge and solve problems together that lead to a happier, more productive, and more profitable business.
Values (see more on my <a href=&apos;https://www.sookio.com/about&apos; target=&apos;_self&apos;>About page</a>)
1. Innovation for the betterment of society
2. Empowering others through knowledge, skills and opportunities
3. Best practice in communication
Handy to know (<a href=&apos;https://www.sookio.com/sookio-team/sue-keogh&apos; target=&apos;_self&apos;>see my full bio</a>)
<ul>
<li>Fellow of the Chartered Institute of Marketing, and RSA</li>
<li>National Business Women’s Awards judge</li>
<li>Host Skillshare courses taken by 10k+ people</li>
<li>Founder of work experience initiatives which have helped 150+ young people kickstart their career in marketing</li>
<li>Host of Communication Untangled podcast and regular speaker on marketing, digital, communications</li>
<li>Winner of multiple awards for myself and the business including Service Excellence, Business Person of the Year, Community, Website</li>
</ul>

Communications Consultant

Social media audit and recommendations

For the more established business that has been active on social media for some time and wants to make sure you&apos;re getting the best possible return out of the time and resources you&apos;re putting in.

* Profile review. What&apos;s your shop window? I&apos;ll pinpoint any schoolboy errors that need fixing and opportunities you might be missing to present a consistent presence on social media
* Quality of posts. Are you getting the engagement you need? Are you talking in the right tone of v

Serial entrepreneur and innovation director across multiple verticals, with a technology and sector agnostic approach to consulting. Currently consulting to various ventures ie Medtech, CPG, FMCG, Fintech, Adtech, HeathTech etc

Having been deeply immersed in the Startup / SME EcoSystem for approximately 25 years, in 2 distinct sectors and countries with various business models. Providing both product / services for b2b and b2b segments has allowed me to gain a solid amount of diverse knowledge and understanding.
This entrepreneurial experience also allowed to gain insights of the innovation value chain and operational requirements of building / scaling ventures, for product market fit. The critical component of fundraising through various mechanisms, is an area that I understand well, having bootstrapped businesses and then raised circa 3m Euros across angel, Venture Capital and the European Development Fund (EDF).
The full spectrum of the fund-raising process was arguably the most challenging aspect of venture building for a multitude of reasons and it was a definite grind to get it done. Learning to dealing with brutal reality was a crucial part of success and helped test / fortify my resilience and growth mindset.
The last venture Zveetz had a regenerative aspect with a mission to make a dent against sugar pollution and its consequences to people and planet. Working cross functionally with a stellar team of individuals including food and behavioural scientists to deliver an impactful value proposition was highly rewarding. The business model was multifaceted with transactional, subscription and asymmetrical revenue streams. We were able to move the needle on sugar reduction and enabled people to be more sugar smart, thereby hitting multiple impact and revenue KPI’s.
Previously to that, I had the privilege of deep diving into the world of AI, machine learning &amp; ontologies to build a recommendation engine SaaS for the e-commerce sector, although there were multiple future use cases for the technology. This immersion and venture was very challenging for multiple reasons but ultimately the outcomes were net positive, so the juice was worth the squeeze.
hankfully, I have been able to transition into the role of an Innovation Director and apply skills / experience to provide consultation across the Oxford Innovation ecosystem to various stakeholders.&nbsp;
<ul>
<li>Performed 96 one to one business support sessions and workshops for students, faculty, startup and SMEs teams.</li>
<li>Consulting with the KTP (Knowledge Transfer Partnerships) department to revamping program offering and positioning to meet desired Research Excellence Framework (REF 29) standards.</li>
<li>Supporting faculty members across the UnIversity’s different schools, on commercialisation of their research and various potential fund-raising strategies.</li>
<li>Working with the AI Research group within the University to develop their strategic roadmap.</li>
<li>Supporting the establishment of “Managementfest”, a student led innovation &amp; entrepreneurship conference and accelerator programme at BNU.</li>
<li>Regularly meeting with the university leadership committee to report all innovation initiatives and results.</li>
<li>Leading Oxford Innovation AI working group with a remit to i) develop a wholistic adoption strategy for competitive advantage. ii) Steering AI integration and operationalisation across the org, towards ISO42001 (trustworthy) compliance.</li>
</ul>

Innovation Director

Vishal Kawatra

Serial entrepreneur and innovation director across multiple verticals, with a technology and sector agnostic approach to consulting. Currently consulting to various ventures ie Medtech, CPG, FMCG, Fintech, Adtech, HeathTech etc

Having been deeply immersed in the Startup / SME EcoSystem for approximately 25 years, in 2 distinct sectors and countries with various business models. Providing both product / services for b2b and b2b segments has allowed me to gain a solid amount of d

How to cluster your marketing

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