Posted: Wed 30th Mar 2022
In this recorded Lunch and Learn, Michelle Spaul, customer experience consultant and founder of Delta Swan, covers how to start building empathy maps and provides ideas on how to use them within your business.
Stepping into our customers’ shoes is hard. We often make assumptions, such as believing our customers are just like us. Empathy mapping helps us be impartial and focus on our customers and what we actually know about them.
Michelle believes small and medium-sized businesses deserve the competitive advantages that big companies enjoy, and understands the time and cost constraints that get in the way.