Watch back this recorded session from The Fashion Exchange, to hear from the GS1 UK panelists, the co-founder of Duco Life and the co-founders of Sante + Wade, who discuss their experiences of different marketplaces, from traditional high street retail to getting listed on digital platforms. 

The Fashion Exchange: Best channels to build a direct-to-consumer fashion brand

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Watch back: Best channels to build a direct-to-consumer fashion brand

Watch back this recorded session from The Fashion Exchange, to hear from the 

, who discuss their experiences of different marketplaces, from traditional high street retail to getting listed on digital platforms. 

The Fashion Exchange is proudly sponsored by

Welcome

The Fashion Exchange: Best chanels to build a direct-to-consumer fashion brand

Danny is the founder of Short Story Ventures, a venture studio that helps early-stage founders build a fundable startup brand. He is an investor, adviser and director of Founder Institute, the world&apos;s largest pre-seed startup accelerator.
&quot;I believe the best way to be the change we want to see in the world, is to create it through meaningful ventures.&quot;

Brand-First Venture Builder

business.connected Digital series: Build your business brand on a budget

Learn how to start a brand on a budget to gain exposure.

I&apos;m the CMO at Enterprise Nation and I have over a decade of experience working in marketing and across the small business space.&nbsp;
I am based in Brighton, West Sussex and I thoroughly enjoy investing my time in developing my marketing and community-building skills to support UK entrepreneurs.&nbsp;
I have experience across social media, digital marketing, content production, PPC and partnership building.
My previous roles have included:
<ul>
<li>Head of Marketing at Escape The City</li>
<li>Head of Partnerships at Moneypenny</li>
<li>Head of Marketing and Communications at StartUp Britain</li>
<li>Establishing myself as a freelance marketing consultant</li>
<li>Working pro-bono for ambitious start-ups</li>
</ul>

Chief Marketing Officer

Marketing for small businesses

Whether you're starting or scaling, finding effective marketing strategies is critical. Join this group to connect with like-minded small business owners to share and discuss marketing tips.

I’ve worked in marketing for over 20 years, and I love it! No two days are the same and it’s this variety that makes marketing so special for me.
The last company I worked for, Constant Contact, gave me the opportunity to work with 100s of small businesses across the UK. It was the best nearly four years I’ve had in a job! The business owners I met were (and still are) incredible. You could say I was bitten by the small business bug.
In 2016, I was made redundant. I knew I still wanted to work with micro businesses, so when my husband said I should start my own business, I didn’t need a huge amount of convincing. After all, I loved sharing email marketing tips with small business owners, and this way, I could do it all the time. How could I not love that?
Something that has made running my business easier is tech. And not just for marketing. I’m a big advocate for using technology to streamline what I do. Given I’m the only person in my business, anything that makes my life easier is a win in my books. Here’s some of the tech that powers my business:
<ul>
<li>Accounting – I use an online tool that helps me keep track of what I’m spending, generate invoices (and automate sending them), as well as doing my expenses.</li>
<li>Payments – clients that pay me a set amount each month do so by direct debit. I use GoCardless to help me do this. I also use Stripe to help those who want to pay by credit card. It all gets automatically reconciled in my accounting app!</li>
<li>Design – I’m a BIG fan of Canva. I’ve been using it almost as long as I’ve been running my business. Anything is possible in Canva for those of us not blessed with design skills!</li>
<li>Industry knowledge – I have Google Alerts set up so I can keep up with trends in email marketing and the small business world. I also get alerts if I or my business are mentioned anywhere online.</li>
<li>Email marketing – where would I be without it? I use <a href=&apos;https://www.constantcontact.com/partner-offer?pn=marketingbyminal&intent=try&plantype=better&apos; target=&apos;_self&apos;>Constant Contact</a> for sending all my emails – my regular newsletter as well as my automations. It has a bunch of other digital tools too.</li>
<li>AI – OMG, how much time am I saving using AI? Around 4-5 hours a WEEK! That’s right, it’s a massive game-changer. I use ChatGPT.</li>
<li>My mobile – mustn’t forget this! I’m never without it. It helps me run my business when I’m not at my desk.</li>
</ul>
Now, if you struggle with getting your email marketing done, I’d love to hear from you. You didn’t start your business to become an email marketing expert. You do what you do because you love it. I want to help you figure out the email marketing stuff so that you can make money! It’s as simple as that. When you succeed, so do I. Plus, I get a warm glow knowing I helped you. Get in touch and tell me about your email marketing struggles!

The Muffin Email Marketing Package

Perfect for those in a time crunch, ‘The Muffin’ is your quick fix to email marketing. Just send me your content, and I’ll handle the rest – from crafting engaging subject lines to scheduling the send-off. 

It’s hassle-free, straightforward, and ideal for getting that one important email out with ease. What it includes:

1 email, featuring up to 3 topics.
You send me all the content, including images you want to use.
I’ll do 2 rounds of edits to make sure it’s perfect for you.
I’ll craft your s

I&apos;m an award-winning freelance digital marketing strategist with a laser focus on helping businesses to leverage the power of social media to grow.
??Proven Track Record
I have experience of working with some of the world&apos;s most renowned brands. I&apos;ve led the social strategy and increased the digital footprint of businesses like Mars, Ineos Grenadier, Seagate, Arla Dairy, Capri-Sun, Warner Bros Discovery, and many more. I&apos;ve navigated the ever-evolving digital landscape, consistently driving exceptional results and achieving measurable success for my clients across all social channels.
?? Results Drive Approach
I&apos;m a seasoned Social Media Strategist with over a decade of experience in crafting compelling digital narratives that not only captivate audiences but also drive tangible results. I offer innovative digital strategies focused on delivering ROI and go beyond achieving vanity metrics such as followers and engagements.&nbsp;&nbsp;
??Strategic Insight
Leveraging my experience, data-driven insights, and market trends, I craft bespoke strategies that align with your brand&apos;s unique identity and goals. Whether it&apos;s increasing brand awareness, driving website traffic, or boosting sales, I devise roadmaps that ensure your social media presence is achieving your wider marketing and business objectives. From channel audits to crafting compelling social media campaigns that generate buzz and engagement, I can take your social media channels to the next level!

Social Media Consultant

Sheeza Anjum

I&apos;m an award-winning freelance digital marketing strategist with a laser focus on helping businesses to leverage the power of social media to grow.
📈Proven Track Record
I have experience of working with some of the world&apos;s most renowned brands. I&apos;ve led the social strategy and increased the digital footprint of businesses like Mars, Ineos Grenadier, Seagate, Arla Dairy, Capri-Sun, Warner Bros Discovery, and many more. I&apos;ve navigated the ever-evolving digital

The Fashion Exchange: Best channels to build a direct-to-consumer fashion brand

Watch back: Best channels to build a direct-to-consumer fashion brand

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