Name: Using AI to disrupt the market research industry
Uploaded: 2019-02-08
Description: Using AI to disrupt the $45bn market research industry.

Using AI to disrupt the $45bn market research industry.

Using AI to disrupt the market research industry

https://www.enterprisenation.com/learn-something/using-ai-to-disrupt-the-45bn-market-research-industry

Video

Using AI to disrupt the $45bn market research industry: Tugce Bulut, founder & CEO, Streetbees.

Hear how Streetbees is shaking up the market research industry through the use of 'conversational research'.

Using AI to disrupt the $45bn market research industry

Using AI to disrupt the $45bn market research industry: Tugce Bulut, founder &amp; CEO, Streetbees

Since launching in 2005, the Enterprise Nation team has helped thousands of people start and grow their businesses. Led by founder Emma Jones MBE, Enterprise Nation continues to be the most active UK small business community and a leading campaigning voice for small business. Joining Enterprise Nation connects you with resources, community and connections you need to reach your business goals.

#SheMeansBusiness: Create deeper connections with Messenger

Watch back: Create deeper connections with Messenger

Hello! I am the Junior Events and Campaigns Manager at Enterprise Nation, with a passion for empowering event industry newcomers.

Junior Events and Campaigns Manager

Next Generation: Market and access customers for your service

A group for all Next Generation participants. Join other likeminded entrepreneurs and trainers to learn how to stick to weekly goals and be held accountable for your business! If you’re not part of the Next Generation Bootcamp but would like to connect with like-minded business owners, don’t worry, there’s a group for you too!

You know happy customers become loyal and loyal customers spend more. But unlike multinational businesses who can employ a team, SMEs only have time to think about customers when they shout.
I believe SMEs deserve all the benefits of intentionally managing their customers&apos; experience taken for granted by the big companies. I support businesses like yours in three steps.
1. Step into the shoes of your customers. We can use any of these tools, depending on your needs:
<ul>
<li>Empathy maps</li>
<li>Customer personas (so much more than marketing avatars!)</li>
<li>Value propositions</li>
<li>Customer Journey Maps</li>
<li>Customer feedback (aka Voice of the Customer and customer listening)</li>
</ul>
2. Once we have a clear picture of customer needs, we work together to meet those needs by optimising or designing products, services and interactions (also known as touchpoints).
3. Finally, we ensure a return on your financial, time and emotional investments by accelerating benefits.
Managing customer experience is addictive, when you see the benefits we can discuss how to move to the next level of maturity.
Why would you trust me with your business, employees and customers?
I believe small and medium-siz businesses deserve the competitive advantages enjoyed by big companies and understand the time and cost constraints that get in the way.
I have a long history of helping businesses, teams and individuals work more closely, more beneficially with clients and customers. I know what is necessary and how to deliver business results, using her extensive experience in product, process and service design, problem solving and workshop design and facilitation, including over 14 years in Rolls-Royce and leading major projects at Philips and Allied Signal.
I am one of CXM’s CX Stars of 2022, placed in the top ten of professionals.

Customer Experience Consultant

Sustaining Customer Experience

Two factors put your customer experience under pressure. 1) Customer expectations forever change. 2) As organisations grow, they divide into specialist teams (aka functions). These factors challenge your team and change the experience you deliver.

While we offer CX Projects to boost Customer Experience, one off changes eventually become obsolete. So, we recommend clients embrace Customer Experience as a way of working, thinking and being.

To sustain your customer experience, we
•	Engage your t

It&apos;s nice to e-meet you. At MTC Consultancy, we are on a mission to help entrepreneurs create, improve, and use business tools to focus on scale-up priorities and growth strategies. Examples of business tools include business models, business plans, and business strategies such as business strategy for growth, marketing strategy for growth, pricing strategy, competitive strategy, market development strategy, digital strategy, and customer service strategy. The decisions we make are based on your brief and the resources you&apos;ll need to support the actions you want to take in your company to hold up specific functions. MTC Consultancy focuses primarily on providing management consulting services, delivering business consulting and digital solutions, advising and supporting entrepreneurs from a variety of industries, addressing business gaps and resolving complex issues in corporate, marketing, operational, and human resources. Cecilia&apos;s past experience includes various business consulting assignments and has expertise in both market and marketing research. She has worked on many business consulting projects in the past. Why not call us right now?

Managing Partner

Cecilia Patterson

It&apos;s nice to e-meet you. At MTC Consultancy, we are on a mission to help entrepreneurs create, improve, and use business tools to focus on scale-up priorities and growth strategies. Examples of business tools include business models, business plans, and business strategies such as business strategy for growth, marketing strategy for growth, pricing strategy, competitive strategy, market development strategy, digital strategy, and customer service strategy. The decisions we make are based

Using AI to disrupt the $45bn market research industry

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