Bootstrapped but beautiful: Turn your brand into sales

This is the fifth and final session in a week-long series of free webinars from Enterprise Nation and Canva, created to help small business founders sharpen their marketing and build stronger brands.

Part 1: From idea to clarity: Define what your business stands for

Part 2: Build a magnetic brand: Turn clarity into marketing assets

Part 3: From assets to impact: Build campaigns that stand out

Part 4: The founder marketing stack: AI systems for speed and sustainable growth

Explore how to move beyond traditional sales tactics and build a community-first approach to growth that feels authentic and sustainable.

In this fireside chat, SEO experts Areej AbuAli and Freddie Chatt discuss founder-led marketing strategies that build trust and drive real conversions.

The conversation explores how to optimise your key digital touchpoints, from your homepage to your checkout flow, so your brand delivers a seamless, high-quality customer experience.

You'll also discover how to move beyond traditional sales tactics and build a community-first approach to growth that feels authentic, sustainable, and genuinely aligned with your brand.

Topics covered in this session

• How to design a customer journey that moves someone from a social post to a confirmed order

• Practical ways to optimise your website or product pages to reduce friction and increase value

• How to grow your revenue while maintaining a strong, personal brand

About the speakers

• Areej AbuAli is the founder of Women in Tech SEO, a global community for marketers working at the intersection of marketing and technology.

  Since launching in 2019, the community has grown to over 12,000 members and 60,000 followers worldwide, connecting professionals through online groups, mentorship programmes, and conferences across the UK, Europe and the USA.

  Based in London, Areej is an international speaker, a Google Women Techmakers Ambassador, a UN Women UK Delegate and the author of Community Building for Marketers.

• Freddie Chatt is an e-commerce SEO consultant with over 10 years of experience in SEO, including five years at Amara, building its SEO channel to over £10 million in annual revenue.

  Since going freelance in 2020, Freddie has helped online stores grow through search and writing the e-commerce SEO newsletter Search to Sale, which is trusted by SEOs at Lego, Gymshark, Target, Adidas and more.

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