From assets to impact: Build campaigns that stand out

This is the third session in a week-long series of free webinars from Enterprise Nation and Canva, created to help small business founders sharpen their marketing and build stronger brands.

Part 1: From idea to clarity: Define what your business stands for

Part 2: Build a magnetic brand: Turn clarity into marketing assets

In a crowded marketplace, a brand's strategy is only as strong as its execution. It's time to move beyond one-off posts that drain your energy and start thinking on a campaign level.

In this session, Martha Keith will show you how to turn your positioning into high-impact marketing that stops the scroll and starts conversations.

You'll learn how to create cohesive campaigns that work across social, email and even physical touchpoints, so your brand shows up consistently wherever your audience is.

Whether you're launching a product or a service, you'll discover how to make your marketing feel less like isolated content and more like a connected experience people will remember.

Topics covered in this session

• How to move from one-off posts to 360-degree campaigns that drive results

• How to create content that connects across social media and email

• A simple framework for designing creative that stops people scrolling and captures attention fast

About the speaker

Martha is the founder and CEO of Martha Brook, a personalised stationery and lifestyle brand that has grown into a global e-commerce success.

She knows first-hand what it takes to build a brand from scratch using digital tools, from design and content creation, to marketing and selling online.

In 2024, she founded Business Secrets Club, a community of 135,000 small business owners, where she shares practical guidance on marketing, strategy and growth.

She is a member of the British Library Advisory Council and an Ambassador for the Business & IP Centre.

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