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Maybe you've started by selling your food produce direct to customers at markets and food festivals, but what about making sales via supermarket chains?

Before you approach any retailers, make a list of appropriate brands where you think your product could work well.

When you have an opportunity to meet a buyer, consider the following pitching tips provided by Sainsbury's Food Buyer Paul Morgan who'll be speaking at our 

We are giving start-up food businesses the opportunity to meet food buyers from high street chains such as Sainsbury's at 

 event on 26th March, which is taking place at The Bakery in Central London.

The event is aimed at giving start-ups the ingredients they need to get to the next level, through inspiration from people who've done it - like Jimmy Cregan, founder of Jimmy's Iced Coffee, practical pitching tips direct from supermarket buyers, packaging, branding and marketing tips - as well as useful names for the contacts book!

Photo Credit: Food Exchange panelists, Claudi & Fin pitching at the 2013 Sainsbury's PitchUp event

Top tips to pitching your food produce to retailers

I'm a freelance content creator and event host who helps small businesses and the organisations that support them. I'm also Enterprise Nation's Local Leader for Bristol.
I have 19 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from billionaires like Sir Richard Branson to the founders behind brand new start-ups.
I've worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company's blog and social media. I now freelance for Enterprise Nation including hosting the Small Business sessions podcast.
I'm based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation's Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region.
In total, I've hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street.
With my partner, I co-run Lifestyle District, a lifestyle blog focused on culture, art, theatre and photography.

Freelance content creator & event host

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If I told you that you are leaving a ton of profit on the table, and that I could help you uncover these hidden profit opportunities to grow your business, would you be interested?
Hi! I’m Andy Weavill, co-author of the book The Rapid Growth Fix – The FORMULA For Growing Your Business Quickly and Easily. 
I help growth-oriented businesses of all sizes increase the revenue & profit of their business  – all with little time, money, effort or risk!
Using the proven and tested Rapid Growth Fix Formu