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Since launching in 2005, the Enterprise Nation team has helped thousands of people start and grow their businesses. Led by founder Emma Jones MBE, Enterprise Nation continues to be the most active UK small business community and a leading campaigning voice for small business. Joining Enterprise Nation connects you with resources, community and connections you need to reach your business goals.

Craft fairs and shows are excellent places to sell products, meet customers and get your business in front of your ideal target audience. In this extract from the new 

 book, Emma Jones explains how to present yourself in the right way at the right shows.

There will be lots to do to get you ready to exhibit so here are some key points to start with:

Fairs are generally about selling your products directly to the public, whereas trade shows are generally for trade only, where suppliers take wholesale orders and no direct retail purchases take place. You can of course exhibit at both, depending on whether you wish to sell to trade customers as well as the general public.

Trade shows are also an excellent opportunity for networking. Here are some must-dos for successful networking:

Get the handmade home business guide from just Â£5

Newly published in partnership with House Beautiful magaine, 

 by Emma Jones is the complete guide to starting a successful interiors, homewares or furniture business from home. It's available as both an ebook and a print book from the Enterprise Nation shop. Just click on the link below. [product id="67907"] 

Three steps to getting your brand noticed at craft fairs and shows

Enterprise Nation continues is the most active UK small business community and a leading campaigning voice for small business. Joining Enterprise Nation connects you with resources, community and connections you need to reach your business goals.

How a gluten free start-up got into Tesco only months after launching

Sara and Maria Trechman got products stocked in more than 1,000 Tesco stores.

As Enterprise Nation's small business community manager, my role is to guide our members through every stage of their user journey, developing and improving their experience within the Enterprise Nation community, and arming them with the knowledge and resources they need to start and grow their business.&nbsp;&nbsp;

I have over 20 years of experience working in customer and B2B support. Having also managed a small business for many years, I understand the struggles that they face am passionate about helping them grow. I love to hear member success stories, particularly those in the food and drink sector.&nbsp;

Head of community

StartUp 2022

Get excited for the UK’s biggest start-up show of the new year by connecting with fellow attendees – everyone from aspiring and existing entrepreneurs to trusted small business advisers.

Not got your ticket yet? Register at www.enterprisenation.com/startup2021

&lt;p&gt;As director and co-founder of The Tonic, Kelly heads up the Nottingham PR HQ, managing a national client portfolio including high street retailer Vision Express.&lt;br /&gt;
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A trained journalist, Kelly honed her communications skills in the education sector at one of the UK’s largest universities, before heading into agency land with globally-renowned Porter Novelli, as a senior member of its Sydney-based consumer marketing team.&lt;br /&gt;
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Working from Australia for almost four years, Kelly gained a wealth of international experience, with an impressive client list including PepsiCo, Diageo, Frucor Beverages, Carnival Cruises, Visa and 3 mobile. The agency’s sponsorship specialist, she worked with brands to maximise return for high profile endorsements, including Visa’s FIFA 2010 and Rugby World Cup 2007 sponsorships, plus 3 mobile’s music, TV and sporting partnerships (Rihanna and Chris Brown tour, Project Runway, &amp;amp; MTV).&lt;br /&gt;
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Back on home soil, Kelly held management roles in two further UK agencies before co-founding The Tonic Communications in 2013. It has won over 25 industry awards for its consultancy, and in May 2020 was named by industry bible PR Week as a UK Top 40 PR agency for healthcare expertise, and in the Top 50 of UK PR agencies with HQs outside of London.&lt;/p&gt;

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Director and co-founder

PR consultancy

&lt;p&gt;&amp;lt;p&amp;gt;&amp;amp;lt;p&amp;amp;gt;The Tonic provides an integrated PR consultancy spanning media relations, digital PR, content development, crisis communications, events and social media support.&amp;amp;lt;/p&amp;amp;gt; &amp;amp;lt;p&amp;amp;gt;We work with our clients to identify what activity will make a real difference to the organisation, ensuring it is aligned to the overall business goals. If we don&amp;amp;amp;#39;t believe PR is the right solution, we&amp;amp;amp;#39;

Cerub PR provides insight-driven PR and communication solutions to ambitious businesses and entrepreneurs who want to be seen and make a difference in their industry.

As our client, you will benefit from strategic and creative campaigns which help you stand out from the competition, manage your profile and engage with your audience. We are focused on developing effective PR strategies and implementing tactics which deliver real results that can be measured and evaluated.

Founder

Ceri-Jane Hackling

I’m Ceri-Jane Hackling, Managing Director and founder of Cerub PR, an award winning Buckinghamshire based PR and communications agency. Established 17 years ago, we work across sectors including veterinary pharma, medical devices, well-being and professional development. Our clients include Heartstyles, TVM UK, Royal Canin, Vetoquinol and Mind Over Matter. Our clients benefit from strategic, creative and effective campaigns which help them stand out from the competition and eng