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Posted: Fri 7th Jun 2024
When you think about diversity and inclusion at work, does it make you think of large organisations running ‘box ticking’ exercises? Or perhaps it makes you think of ticking boxes on forms you fill in?
Well, the truth is that diversity and inclusion are the key to your business success! It’s about future-proofing, innovation, business growth and attracting the best employees.
Without thinking about this from the start you will be missing a key part of your strategy. Diverse companies generate 19% more innovation, higher profits and make quicker and better decisions.
People who feel they can belong in an organisation perform better. They are more productive and happier – that also means they are more likely to stay in your company. Whatever size of business you are, you want to keep people you have spent time hiring and developing.
Here are three ideas to get you thinking:
Typically, businesses are started by one or two founders. Then as the business grows, they recruit people they know and before you know it, they create a team of clones and miss out on different perspectives from creating diverse teams.
This can then lead to gaps in innovation, strategy and communications, which in turn, leads to bigger problems as the company grows.
If the team is made up of very similar people, then those who are different will not be drawn to join that company.
There needs to be a clear strategy in place from the start to include different perspectives and if you’re a start-up founder, grow your network with people who are different to you, so that you benefit from different perspectives.
Without bringing in different people, there is little challenge to ideas and new perspectives are missed. If you imagine projects to create new products or services – and everyone in the team is from a similar background and perspective - where is the questioning?
You need people to ask why, suggest different ideas and think of things that you might not have thought of. That is where creativity and innovation come from.
There are many stories about this but the one that demonstrates this clearly is a certain mobile phone manufacturer that designed a new mobile phone. They did not include women in the team for testing, so they designed a phone that was too big for female hands. Missing out on 50% of their potential market is not a great business strategy!
Smart businesses of the future need to think about how to include different people and perspectives right from the start. Without this, you could miss reaching people in your target markets.
There is plenty of evidence that young people looking for companies to work for, look for businesses with purpose and include different types of people. Diverse, inclusive teams are proven to perform better in terms of results, decisions and profits. People who feel they can belong in a team are more likely to stay and will perform better.
If you feel you belong in a team, you can be yourself and contribute freely with your ideas and perspectives.
Far from being a checklist or boxes you need to tick, diversity and inclusion are about your future success. It’s about creating teams where there are new ideas and fresh thinking to drive your business forward.
