Name: The Start-up Series episode one: Market research
Uploaded: 2017-06-14
Description: We focus on market research with Jacqui Ma, Enterprise Nation member and founder of Goodordering.

We focus on market research with Jacqui Ma, Enterprise Nation member and founder of Goodordering.

The Start-up Series episode one: Market research

https://www.enterprisenation.com/learn-something/the-start-up-series-episode-one-market-research

Video

The Start-up Series, with Enterprise Nation and Xero, is 12 videos jam-packed with tips from some amazing entrepreneurs. First up, we focus on market research with Jacqui Ma, Enterprise Nation member and founder of Goodordering.

The Start-up Series, with Enterprise Nation and Xero, is 12 videos jam-packed with tips from some amazing entrepreneurs. First up, we focus on market research with Jacqui Ma, Enterprise Nation member and founder of Goodordering.

Since launching in 2005, the Enterprise Nation team has helped thousands of people start and grow their businesses. Led by founder Emma Jones MBE, Enterprise Nation continues to be the most active UK small business community and a leading campaigning voice for small business. Joining Enterprise Nation connects you with resources, community and connections you need to reach your business goals.

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Hello! I am the Junior Events and Campaigns Manager at Enterprise Nation, with a passion for empowering event industry newcomers.

Junior Events and Campaigns Manager

Next Generation: Market and sell your physical product

A group for all Next Generation participants. Join other likeminded entrepreneurs and trainers to learn how to stick to weekly goals and be held accountable for your business! If you’re not part of the Next Generation Bootcamp but would like to connect with like-minded business owners, don’t worry, there’s a group for you too!

You know happy customers become loyal and loyal customers spend more. But unlike multinational businesses who can employ a team, SMEs only have time to think about customers when they shout.
I believe SMEs deserve all the benefits of intentionally managing their customers&apos; experience taken for granted by the big companies. I support businesses like yours in three steps.
1. Step into the shoes of your customers. We can use any of these tools, depending on your needs:
<ul>
<li>Empathy maps</li>
<li>Customer personas (so much more than marketing avatars!)</li>
<li>Value propositions</li>
<li>Customer Journey Maps</li>
<li>Customer feedback (aka Voice of the Customer and customer listening)</li>
</ul>
2. Once we have a clear picture of customer needs, we work together to meet those needs by optimising or designing products, services and interactions (also known as touchpoints).
3. Finally, we ensure a return on your financial, time and emotional investments by accelerating benefits.
Managing customer experience is addictive, when you see the benefits we can discuss how to move to the next level of maturity.
Why would you trust me with your business, employees and customers?
I believe small and medium-siz businesses deserve the competitive advantages enjoyed by big companies and understand the time and cost constraints that get in the way.
I have a long history of helping businesses, teams and individuals work more closely, more beneficially with clients and customers. I know what is necessary and how to deliver business results, using her extensive experience in product, process and service design, problem solving and workshop design and facilitation, including over 14 years in Rolls-Royce and leading major projects at Philips and Allied Signal.
I am one of CXM’s CX Stars of 2022, placed in the top ten of professionals.

Customer Experience Consultant

Voice of the Customer Workshop - Customer Experience

When you understand customer feedback, you see your business through your customers’ eyes. Then you can find fresh ways of earning their loyalty.

This workshop will prompt you to listen actively to enrich your customer experience.

Typical benefits
•	Identification of customer pain points and opportunities to improve products, services and touchpoints.
•	Resolution of customer issues leading to customer retention and sustainable business growth.

Overview
Blending theory and practice with on-th

CFO with venture capital and private equity firms and technology companies (www.johnnyharte.com)

Founder of Sota (www.getsota.com) - Financial modelling; Reimagining. We&apos;re transforming the way companies create, collaborate and share financial models as part of the fundraising process.

Owner

Johnny Harte

CFO with venture capital and private equity firms and technology companies (www.johnnyharte.com)

Founder of Sota (www.getsota.com) - Financial modelling; Reimagining. We're transforming the way companies create, collaborate and share financial models as part of the fundraising process.

The Start-up Series episode one: Market research

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