Pip & Nut began as a kitchen table idea and is now sold in Selfridges & Sainsbury's. Pippa shares tips for pitching products to retailers.

Video

<p>Pippa Murray's business Pip &amp; Nut began as a kitchen table idea and is now a multi-million turnover brand that's sold in Selfridges, Sainsbury's, Holland &amp; Barrett and more. She shares her tips for pitching products to retailers.</p>

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The Start-up Series: Selling products to retailers

Pippa Murray's business Pip & Nut began as a kitchen table idea and is now a multi-million turnover brand that's sold in Selfridges, Sainsbury's, Holland & Barrett and more. She shares her tips for pitching products to retailers.

The Start-up Series episode 11: Selling products to retailers

I have enjoyed a life-long career in various aspects of marketing that provides a wealth of transferable knowledge and experience I can bring to bear for SMEs and startups. Specific areas of activity right now include, though are not confined to, Content Marketing, Social Media Management and Crowdfunding.

Independent Crowdfunding Advisor

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Watch back: A guide to crowdfunding&nbsp;

&lt;p&gt;My motto in life and work is 'Meet people, make friends, and help them.'&amp;nbsp;Getting to know people is the best way of finding out what makes them tick in terms of goals, ambitions, dreams, interests and life in general. I help people by listening to what they need, suggesting ideas, sending links, making introductions, adding value, and offering relevant products and services, where appropriate. When friends have a problem, I love to help them fix it.&lt;/p&gt;

&lt;p&gt;My varied portfolio career means I have knowledge, experience and contacts in many fields. I am an expert in book publishing, media, mentoring, writing, editing, marketing, crowdfunding, sponsorship, social enterprise and commercial start-ups.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;I'd love to get to know you better, so I can help you get to where you want to be.&lt;/p&gt;

&lt;p&gt;Career highlights:&lt;br /&gt;
• Book trade professional since 1990&lt;br /&gt;
• Consultant Producer, YOU'RE BOOKED! (ITV book series)&lt;br /&gt;
• Pioneer, World Book Day UK&lt;br /&gt;
• Research Director, StoryCode (online recommendation engine for fiction, featured on BBC TV’s DRAGONS’ DEN)&lt;/p&gt;

&lt;p&gt;Current roles:&lt;br /&gt;
• Founder, CopyGhosting Publishing Services (editorial, marketing, PR &amp;amp; digital agency)&amp;nbsp;&lt;br /&gt;
• Editor &amp;amp; Development Executive, Insight Film Festival&lt;br /&gt;
• Founder, Jolabokaflod CIC (promoting Icelandic 'Christmas book flood' tradition)&amp;nbsp;&lt;br /&gt;
• Director of Crowdfunding, CrowdPatch CIC: free crowdfunding platform for social enterprise&lt;br /&gt;
• Founder, The Wisdom of Coffee: a network for Meetup gatherings &amp;amp; a community that shares best practice about business, enterprise &amp;amp; alternative finance)&lt;br /&gt;
• Founder, Smart Crowd Productions: integrated arts, media, business &amp;amp; alternative finance production consultancy&lt;br /&gt;
• Director: Corporative Sponsorship, SMGlobal Catwalk, Inc: global fashion events brand&lt;br /&gt;
• Social entrepreneur, 12R Prizes: solving social issues and commercial problems via sponsored cash-prize comptetions&lt;br /&gt;
• Mentor, Founders and Mentors: networking platform, comprising forum, communities and courses for mentors to help pre-launch founders launch start-ups successfully&lt;br /&gt;
• Social entrepreneur, 12Ronnies: hub that provides founders, inventors and creatives a toolkit for launching a startup successfully&lt;br /&gt;
• Co-founder, CrowdMall: virtual shopping centre for ideas that do not yet exist&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Charities:&lt;br /&gt;
• Chairman, Seeds Creatives (charity): runs the ‘Artist in Your Own Residence’ collaborative network mentoring scheme for creatives in all disciplines&lt;br /&gt;
• Director, Arts Centre Group (charity): membership organisation for arts &amp;amp; media professionals&lt;/p&gt;

&lt;p&gt;Committees:&lt;br /&gt;
• All-Party Parliamentary Committee for Crowdfunding (chair: Barry Sheerman MP): meets quarterly at the House of Commons&lt;/p&gt;

&lt;p&gt;Author:&lt;br /&gt;
• Six published books&lt;br /&gt;
• Two books in progress&lt;/p&gt;

Serial entrepreneur

Pre-launch founders, inventors & creatives

Signposting for advice, tools and resources for members wanting to start turning an idea into a business.

I'm Darja, founder of DCM Designs. From my interior design studio in London, I create remarkable spaces that deliver on dreams. 
For me, the desires of a client are above everything else and it is my passion to re-imagine their vision. I have a multidisciplinary approach and focus on B2B, offering retail and pop-up store design services.

Quick chat

&lt;p&gt;Are you struggling with your window display; don&amp;rsquo;t know how to attract more customers to interact with your products; which artwork to choose for your display or any of the similar questions? I can help.&lt;/p&gt;

&lt;p&gt;If you have some quick questions about your retail design ideas and you would like to run them by a design professional, send me a message here or on &lt;a href="mailto:office@dcm-studio.com"&gt;office@dcm-studio.com&lt;/a&gt; and through any of my social m

I offer a mentoring service specifically aimed at women. Whether you’re an entrepreneur or small business owner, I will help you reach your business goals and will provide the necessary skills to streamline your plans and reach your audience. As a small business owner myself, I know how to make a dent in the market. However, my experience has shown me how much easier things would have been if I’d only had a mentor of my own. To begin, we’ll consider your business holistically. We’ll start with the basics: What do you want for your business and what’s your end goal? This will allow us to determine your target customer base and how we can attract them to your business. As part of this, we’ll cover product, pricing, and value. Importantly, we address these points from multiple perspectives: both the actual costs of your product/service and your mindset. Are you undervaluing your offerings due to self-perception? This is much more common than you might think. In short, the business overview will help us to find your niche and decide how you’ll present that to your audience.

Latifah Ojukutu-Macauley

I offer a mentoring service specifically aimed at women. Whether you’re an entrepreneur or small business owner, I will help you reach your business goals and will provide the necessary skills to streamline your plans and reach your audience. As a small business owner myself, I know how to make a dent in the market. However, my experience has shown me how much easier things would have been if I’d only had a mentor of my own. To begin, we’ll consider your business holistically. We’ll start with t

The Start-up Series episode 11: Selling products to retailers

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