The Small Business Sessions: Building a luxury brand from a spare room in Scotland

The Small Business Sessions: Building a luxury brand from a spare room in Scotland

Posted: Wed 11th Dec 2019

This week's Small Business Sessions podcast features Niamh Barker, founder of luxury cashmere brand The Travelwrap Company.

Barker explains how frequent corporate travel gave her the idea for cashmere wraps and why she chooses to manufacture her products in Scotland.

The Small Business Sessions is powered by Xero and we've got an exclusive offer of 50% off the could accounting software for 12 months! The fourth series welcomes a brilliant line-up of entrepreneurs and experts to share insights and inspiration on how to grow a business.

She believes there's never been a better time for women to start up a business, thanks to the flexibility of working online.

"Running an online business gives you a huge amount of autonomy, because you can do what you like in between. You can manage your time better, so there's a real opportunity for females in the online space to not only start a business but grow a business.

"You don't need an office or a shop - our little business is still run out of a couple of garages and a store room, yet we export all over the world."

Host Dan Martin and Barker discuss:

  1. Building an online presence

  2. Solving the problem of copycats

  3. The importance of targeting the right market

Rate, review and subscribe to the podcast on Spotify, Apple Podcasts, Stitcher and other podcast platforms.

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This podcast was recorded and edited by Enterprise Nation member and audio production service Podraffi.

Chris has over a decade of experience writing about small businesses and startups. He runs Inkwell, a content agency that helps companies that sell to small business owners grow their audiences through content marketing. You can find him on Twitter at @CPGoodfellow.

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