How Bad Brownie's founders' chocolate bond drove growth

In the Scale-up Series, we interview entrepreneurs to understand how they've achieved growth. The series is supported by O2.

This first episode features Zoe Hominick, head of business marketing at 02, in conversation with Paz Sarmah, co-founder of Bad Brownie. The interview was recorded at 02 Academy Brixton.

Paz set up the business with his co-founder Morag after they met while working at a branding agency in London and bonded over a love of chocolates. Baking in a tiny flat, the entrepreneurs took their first batches of gourmet brownies to a South London market.

Within a few weeks, the company had expanded to other markets across London in a mission to educate people that brownies no longer had to be boring squares of average chocolate.

The company has opened its first store in Canary Wharf and from its central London kitchen ships brownies all over the UK. As Paz says, "it's world domination by brownie".

Image credit: Bad Brownie