Alice Carroll, co-founder of Foxes Bow Whiskey, shares her entrepreneurial journey and how she is disrupting the whiskey industry for good

The Food Exchange 2022: My business journey – Alice Carroll, co-founder, Foxes Bow Whiskey

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. Having worked for the bones of a decade across some of the world's most well-known whiskies (including Jameson, The Glenlivet and Chivas), she returned to Ireland with an ambition to disrupt the whiskey industry for good and make whiskey accessible to all.

Since launching in November 2021, Foxes Bow Whiskey has proven it does things differently, from its unusual barrel finish to its contemporary branding and most recently its novel crowdfunding approach. Not yet a year old, Foxes Bow is one to watch.

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Hear Alice Carroll story and how she has disrupt the whiskey industry 

I&apos;m a <a href=&apos;https://danmartinuk.com/&apos; target=&apos;_self&apos;>freelance journalist and event host</a> who helps small businesses and the organisations that support them. I&apos;m also Enterprise Nation&apos;s news reporter and Bristol Local Leader.
I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups.
I&apos;ve worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company&apos;s blog and social media. I now freelance for Enterprise Nation as the website&apos;s <a href=&apos;https://www.enterprisenation.com/business-news&apos; target=&apos;_self&apos;>news reporter</a> and as the host of the <a href=&apos;https://www.enterprisenation.com/podcast&apos; target=&apos;_self&apos;>Small Business sessions podcast</a>.
I&apos;m based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation&apos;s Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region.
In total, I&apos;ve hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street.
With my partner, I co-run <a href=&apos;https://www.lifestyledistrict.co.uk/&apos; target=&apos;_self&apos;>Lifestyle District</a>, a lifestyle blog focused on culture, art, theatre and photography.

Freelance content creator & event host

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I am an interior designer and homeware buyer with years of experience in the interiors sector.
I&apos;ve lived and worked in Dubai for many years, both as an interior designer and homeware buyer. Whilst there, I worked on the launch of several high end furniture showrooms and the stand-alone home store of the first Bloomingdale&apos;s department store outside of the US. I loved my time in Dubai and gained a huge amount of valuable experience.
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I am an interior designer and homeware buyer with years of experience in the interiors sector.
I&apos;ve lived and worked in Dubai for many years, both as an interior designer and homeware buyer. Whilst there, I worked on the launch of several high end furniture showrooms and the stand-alone home store of the first Bloomingdale&apos;s department store outside of the US. I loved my time in Dubai and gained a huge amount of valuable experience.
Upon returning to the UK, I set up a

The Food Exchange 2022: My business journey – Alice Carroll, co-founder, Foxes Bow Whiskey

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