How to secure and deal with a retailer

In this Lunch and Learn, business adviser Carol Carson unveils the secrets to securing a retail deal and catching the attention of buyers. She will take you through the steps, and what your brand needs to have in place to be ready.

Carol has 30 years of experience in the beauty industry, working for Boots and L'Oréal, setting up brands in Hong Kong, Taiwan, Thailand, the USA, and Canada.

She founded Grow Your Brands International in 2016, focusing on supporting start-ups and multi-country brands to scale their distribution. Passionate about beauty, business strategy, trends, and sustainability, Carol is also a Help to Grow: Management Course mentor and certified positive psychology coach.

Topics covered in this session

• What buyers want when looking to list brands

• Where to meet retail buyers

• The impact on brands when pitching for independent beauty stores versus national retail chains and international retail

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