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Black Friday isn't a marketing plan – it's a moment. And how your brand approaches it will either build your reputation… or dilute it.
With this guide, you can learn how to define your goals, plan your offers and protect your profit without diluting your brand.
Get this guide if you:
run a product-based business and feel unsure how to approach Black Friday this year
want to make decisions that actually grow your brand – not just short-term sales
need clarity on how to align your offers with your bigger business goals
want to feel confident that your sales strategy makes both creative and commercial sense
If you need more help crafting your offer, download the guide to see how you can work with me 1:1 to figure it out.
Marketing Strategist & Mentor | Helping Business Owners Build Practical, Profitable Strategies
If you’ve ever felt like marketing is a giant guessing game, you’re not alone. Most business owners I meet are smart, driven, and brilliant at what they do — but when it comes to marketing, they’re overwhelmed by all the options, confused by conflicting advice, and tired of wasting time on things that don’t move the needle.
That’s where I come in.
I’m a Marketing Strategist and Mentor for business owners who are ready to cut through the noise, stop second-guessing every move, and finally have a strategy that actually works. My work is about clarity, confidence, and results — not gimmicks, not cookie-cutter blueprints, not chasing trends for the sake of it.
My BackgroundBefore building my business, I spent years in the corporate world — including working as a Project Manager for Kellogg’s Cereals, where I led large-scale initiatives across cross-functional teams. It was here I learned the power of strategy, planning, and execution at scale.
Corporate life gave me:
A front-row seat to how billion-dollar brands think about positioning, marketing, and customer experience.
The ability to manage complex projects with multiple moving parts (and personalities).
A deep respect for process, systems, and making sure every decision has a measurable outcome.
But it also showed me something else: smaller businesses rarely get access to this level of strategic thinking. That’s why I started my own business — to bring that same clarity and rigor to entrepreneurs and CEOs who want their marketing to finally make sense.
What I Do NowToday, I partner with business owners to:
Strip away the overwhelm and simplify their strategy.
Build clear marketing plans that are practical, profitable, and aligned with their vision.
Help them stop wasting money on “random acts of marketing” and focus only on what works.
Mentor them through decision-making so they can move faster and more confidently.
I believe strategy should be personal. That’s why my clients don’t get a “one-size-fits-all” plan — they get frameworks, guidance, and honest feedback tailored to their business.
My ApproachI’m not here to hand you a to-do list. I’m here to challenge your assumptions, sharpen your focus, and make sure every marketing move has purpose.
I believe in:✅ Practical over trendy✅ Profitable over “pretty”✅ Strategy over guesswork✅ Confidence over confusion
If you want someone to nod politely while you keep doing what’s comfortable, that’s not me. If you want someone to push you, give you clarity, and help you scale with intention — let’s talk.
Why Work With Me
Corporate credibility: I know what it takes to operate at a high level and bring that discipline to entrepreneurs who need structure and clarity.
Hands-on experience: I’ve seen the behind-the-scenes of both big brands and small businesses. I know what works — and what’s just noise.
Mentorship mindset: I don’t just hand you answers. I equip you with the tools, thinking, and confidence to make smarter decisions long after our work together ends.
Let’s ConnectIf you’re ready to stop playing small with your marketing and finally build a strategy that works for you, connect with me here or drop me a message.
Because marketing shouldn’t feel like chaos. It should feel like clarity.
