The amazing small businesses pitching products to Pets at Home today
Posted: Fri 16th Feb 2018
One of the benefits of Enterprise Nation membership is our relationships with big businesses looking for small business suppliers.
We recently put a call-out for members running pet businesses and the entrepreneurs below have been selected to pitch buyers at Pets at Home today!
Not bad for only £3 a month. Join Enterprise Nation today.
We have other Meet the buyer sessions for members still open for applications with Planet Organic, John Lewis and Sodexo. Apply here.
Tessa Shearer, House of Wonderland (Enterprise Nation member)
Describe your business in one sentence.
The home of happy, on-trend, illustrated goodness carefully handcrafted into magical products!
Why do you want to pitch and why do you believe your product is right for Pets at Home?
I would love to pitch our pet charms. They are completely unique, easy to store, perfect for many different kinds of animals and profitable. I think my products would give pets at home an on-trend edge and really appeal to the masses.
What is your vision for the future of your business?
My vision is to expand my business into a global brand, with the aim of creating exciting and unusual items and gifts.
I have monthly targets and yearly targets to hit and since our launch, this has continued to grow and reach or surpass every target planned.
Tom Butcher, 1partPet (Enterprise Nation member)
Describe your business in one sentence.
Trakz, one of the world's most advanced GPS and activity-tracking devices for cats and dogs, helps keep pets safer, healthier and happier.
Why do you want to pitch and why do you believe your product is right for Pets at Home?
Pets at Home is the only truly integrated business in the UK with such a unique combination of retail, veterinary and pet care expertise able to realise the full potential of what Trakz can offer.
The detailed activity insight Trakz can offer is crucial in the work to further veterinary science and improve health outcomes for animals, and this combines with a highly engaging digital interface for pet owners to manage their pet care needs more broadly.
What is your vision for the future of your business?
Trakz is more than simply an advanced GPS and activity tracking device though. Our relationship with one of the UK's leading veterinary schools means we have developed our very own PetHealthScore, a unique insight into the health characteristics of animals using the device.
Similar to Fitbit in humans, we can provide tracking, nudges and health tips for pet owners, and ultimately provide tailored products and services based on the animal's individual characteristics.
We will also be able to provide much more competitively priced pet insurance, for example, based on the levels and intensity of activity that the animal undertakes.
With plans for other devices such as connected feeding bowls designed to complement the tracking device, Trakz in partnership with Pets at Home, will not only be expertly positioned to understand and act upon a plethora of animal-related data but also serve the many and varied needs of pet owners in a timely and engaging way.
Michelle Clarkson, Pet Mirrors (Enterprise Nation member)
Describe your business in one sentence.
We manufacture bespoke pet-themed gifts and homeware.
Why do you want to pitch and why do you believe your product is right for Pets at Home?
We would like to pitch as we feel that Pets at Home would make for a perfect partnership and will grow our business.
Pets at Home's large customer base and visual displays will accelerate our growth.
Pet Mirrors products are ideally suited for retail consumers and are already very popular with pet owners, especially dog lovers.
Pet Mirrors products are attractive, made in Britain and offer new product choices to consumers.
What is your vision for the future of your business?
As a British manufacturer, our goal for the future is to expand into different market sectors and achieve year-on-year growth.
We would like to become a nationally recognised brand.
Louise Faith, Tilly & Blue ****(Enterprise Nation member)
Describe your business in one sentence.
The UK's premium pet portrait service, offering pet lovers everlasting, lifelike memories of their beloved pets.
Why do you want to pitch and why do you believe your product is right for Pets at Home?
Tilly & Blue is an established, specialist at selling bespoke artwork to pet lovers.
We are looking to pitch a POS Pet Portrait Gift Card to Pets at Home. This product offers an experience to the buyer to create personal, lifelike, everlasting memories of their pet.
The Gift Card would be purchased by Pets at Home customers for themselves and given as a gift to friends and family. The Gift Card would be redeemed online by the buyer or by the recipient on our website.
We launched in 2015 to meet a growing demand for portraits of the nation's pets.
We have created an exciting, online portrait service, which offers quality and choice. Having hired the best UK pet artists and developed and tested a range of portrait product styles, our product range has grown to 20 styles with sales of 150 units a month with capacity to deliver 500 units pcm.
We work from photos, so can sell to any location, and create original paintings and drawings of all pets. From bearded dragons, rabbits and fish to every breed of cat and dog.
We are specialists. We sell directly to the pet owner and customers seeking an original gift for a partner or family member.
What is your vision for the future of your business?
To be the market leader and first choice for pet portraits.
A passionate, creative brand, built on unbeatable choice, quality and service.
Robin
Robin Miller, TracerLighthound (Enterprise Nation member)
Describe your business in one sentence.
I sell two high-quality LED-based safety products, one for dogs and one for humans.
Why do you want to pitch and why do you believe your product is right for Pets at Home?
Seven months ago our family got a dog, a tri-colour border collie we named Keira.
I immediately became aware that dogs are vulnerable around traffic, often because car drivers simply don't see them.
We bought a cheap LED collar for our new dog but it didn't work well. The battery life was terrible and I was quickly unimpressed.
Then I found out about the LightHound. It is an American product but I am now a UK-authorised seller.
The Lighthound is an amazing product and I want to pitch it to Pets at Home because I know that many people, like me with Keira, are concerned about their dog's safety and are looking for high-quality solutions.
The LightHound is a perfect fit for Pets at Home within the accessories section and will offer an excellent quality of product to fit in with the existing range of products.
What is your vision for the future of your business?
With the LightHound, the vision is to make every dog visible when out walking. Research estimates that about seven million households in the UK have at least one dog, and I want as many of them as possible to take the safety of their dog seriously.
Similarly, the other product, the Tracer360, which is the human equivalent of the LightHound. It's designed for cyclists, runners, etc. and is an LED visibility vest.
Be safe, be seen.
Also pitching at the event:
Amman Ahmed, MusicForPets
Ellie Griffiths, Boots & Bones
James Applegarth, Barkbites
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