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Learn somethingHow to turn strangers into paying customers
WEBINAR

How to turn strangers into paying customers

Susana Marambio
Susana MarambioBeacon Business Commercial Services

Posted: Thu 24th Jul 2025

Struggling to make consistent sales online?

In this webinar, led by Susana Marambio, you’ll discover the proven step-by-step framework to attract, engage and convert potential customers. Learn how to craft irresistible offers, build trust quickly and close sales without being pushy.

Key takeaways from this session:

  • The three-part sales funnel: How to guide cold audiences to become loyal buyers

  • The trust-building blueprint: Simple strategies to establish credibility fast

  • The offer formula: How to create an offer that sells itself

About the speaker

Susana helps SME owners grow and future-proof their businesses by providing structure, tools and strategic support. With over 25 years of experience across pharma, tech, distribution and packaging, she has held senior roles in brand, product and business development for EMEA markets.

Her expertise includes growth strategy, digital transformation, marketing and capacity building. Susana is passionate about empowering business owners to unlock their full potential and build resilient, thriving businesses.

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Susana Marambio
Susana MarambioBeacon Business Commercial Services
Feeling stretched thin and second-guessing what’s moving the needle? Susana helps SME owners bring structure, focus and real momentum, building a resilient business that grows faster and with purpose. With a background in senior roles across brand, product and business development for global firms in the EMEA region, Susana brings real-world commercial experience to the everyday challenges faced by growing businesses. After relocating from the UK to Ireland in 2020, she founded Beacon Business Commercial Services in April 2021 during the second year of the pandemic, to support SME owners with practical and strategic guidance when they need it most. Originally from Chile, Susana has lived and worked across Europe for 25 years, including in Spain, the Netherlands and the UK. She is passionate about helping others realise their potential and build businesses that are not just successful but sustainable and fulfilling. Outside of work she enjoys running, reading and travelling and thrives on collaborating with professionals who want to make meaningful progress.

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