Staying ahead when business is slow

Staying ahead when business is slow
Grow London Local
Grow London LocalMatching London small businesses to support

Posted: Mon 11th Mar 2024

Sometimes, and despite your best efforts, your business revenue can slow down at certain times of the year. But you can make the most of this time to invest in your business for the short and long term.

If you're in a slow period, remember that all businesses have them, and the main thing is knowing how to handle them. Read on for some practical steps that can help you regain momentum and come out stronger than ever.

How to tell when business is slow

  • Sales and/or revenue have fallen.

  • Fewer people are visiting your store or your website.

  • Regular customers aren't returning as frequently or spend less when they do visit.

  • There's less demand for your products or services.

  • Your stock is piling up or you have more available appointment slots than usual.

By paying attention to these signs, you can be proactive and take steps to address them.

Why business might be slow

A lot of businesses often see a drop in sales and revenue. It can be due to a number of things:

  • The market may be shifting: customers' preferences change over time, so it's important to stay on top of these changes to make sure you're still relevant and competitive.

  • The economy is unstable: when the economy is struggling, consumers tend to be more careful with their spending. When this happens, it's a good time to get creative with your marketing so you can continue to attract and retain customers.

  • It's seasonal: many industries see rising and falling demand throughout the year, so be prepared for these ups and downs. Plan for any slower periods that might arise and know how best to take advantage when you're at your busiest.

What to do when business is slow

You might not think so at first, but this is actually a great opportunity to improve your business and set yourself up for success in the future. Here's what you can do:

Take a step back and assess your business

Look at your products or services, your customers and your marketing. Are there any areas that need improvement? Use this time to brainstorm new ideas and plans to attract customers and increase sales.

Focus on your existing customers

Ask them if there's anything you can do to provide a better service or meet any needs they may have. Building strong relationships with your existing customers can lead to repeat business and positive referrals.

Consider offering special promotions or discounts

These are good ways to entice new customers and give existing ones an incentive to buy. Offering these deals can help generate some much-needed revenue during slower times.

Invest in your own education and skills

Think about taking a course or attending a workshop to improve your knowledge and expertise. This can give you a competitive edge and help you stand out when business picks up again.

Get ready for when the busy times return

While things are quieter, use this opportunity to stay organised, update your business plan and set new goals. This will help you stay focused and motivated, and make sure you're ready when business picks up again.

Key takeaways

Although slow times in business can be challenging, they also present an opportunity to focus on your growth and improvement as a small business owner in London.

By taking the right steps, you can set yourself up for future success and make sure your business can weather any downturns.


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