Social media updates for February 2024

Social media updates for February 2024
Natalie Luckham
Natalie LuckhamNaturally Social

Posted: Tue 19th Mar 2024

The digital landscape is regularly changing and the need to stay ahead of the curve is increasingly important. Join us as we run through the exciting social media platform updates that have shaped the landscape this month.

As we say goodbye to the month of love, let’s look back at the latest social media updates, news and happenings from across the ever-changing digital landscape.


Let's kick off the round-up with Universal Music throwing some shade at TikTok! Universal is talking about pulling a lot of their music from the app, including Taylor Swift after payment negotiations broke down and they failed to reach a new licensing agreement!  We hope this can be sorted out soon but it could explain why increased amounts of content are having the sounds muted!

Next, TikTok is stepping up its search game! Users can download a dedicated TikTok Search shortcut, making content discovery a breeze. With this new feature, you can quickly access TikTok content without navigating through the app.

This last TikTok social media update sees the platform team up with Adobe Express. TikTok Creative Assistant could be a game-changer for video content creation. Now available as an add-on within Adobe Express, it’s never been easier or quicker to unleash your creativity!


Over to IG now, and Instagram has rolled out the ability to edit messages… within a 15-minute window! Similar to WhatsApp and Telegram, users can now correct any typos, factual errors or even change the whole message without needing to unsend! This is great news for anyone who’s ever sent a cringe-worthy message!

With a new IG feature being tested, users may be able to preview feed posts on your profile grid before posting. Say so long to mismatched aesthetics, this handy tool ensures every update aligns perfectly with your IG vibe.

Instagram’s latest move may not shock anyone… Reel carousels are currently being experimented with and will allow users to share multiple videos or images in a single post. Stay tuned for more updates as this feature develops!

If you’re still wondering how many hashtags to add to your Instagram content, this next social media update is for you! Tests are taking place that will limit users to just five hashtags per post! This update copies restrictions that have been spotted on Threads and if you try to add more than five hashtags, you’ll be reminded of the limitation!


It’s a quick stop at Facebook this month, and we’re starting with a social media update for both Facebook and Instagram! Both platforms will now label all AI-generated images shared on their platforms. This move looks to address concerns around upcoming elections and the continuing rise of AI-generated content.

Sticking with AI and Facebook is testing new AI prompts for composing posts. The new ‘Write with AI’ prompt is Meta’s offering to generate a caption based on your post text or image.


Things seem to be progressing nicely in the Threads space and we’re getting ready for a new tagging feature! Instead of your typical hashtagged word, Threads turns it into a snazzy blue-text hyperlink! This is just available to Aussie users, so we’ll keep you updated on when this feature gets rolled out further.


Big changes are happening on LinkedIn! The platform is saying farewell to its ‘Creator Mode’ option. But not to worry – most Creator Mode elements will still be available as optional tools for all users, even if you haven’t turned on Creator Mode.

LinkedIn is also introducing a new AI-powered feature to streamline interactions with your connections. By leveraging information from both sender and recipient profiles, AI will draft initial messages for you! Sadly, like with most great features, this is available exclusively for LinkedIn Premium users.

The last of LinkedIn’s social media updates is that it has introduced a new Media Planning API, designed for agency partners! This new tool offers direct access to valuable data from the platform, including user insights, to elevate strategic campaign planning.


We have one update from Pinterest this month and it's unveiling a refreshed Business Manager, which will make managing Pin campaigns easier than ever! This update prioritises collaboration and allows multiple team members to be involved in Pin campaigns. This update gets a huge thumbs-up from us!


Oddly, it's been somewhat quiet for X this month. But we'll start with some exciting news! X is currently testing a new sorting option for post replies in the app. Users can sort replies by engagement, ‘Trending', or time. These new options should make it easier to find the most intriguing or recent responses in-stream. As always we'll keep you posted on this one!

X is introducing a game-changing addition - Article content for long-form posts. While this sounds similar to LinkedIn, this will be a breakthrough for brands, businesses, marketers and tech enthusiasts alike! Like with most things on X, this is going to be behind a paywall!

New app alert

We can’t go more than a handful of months without a new app coming to market and February has been no different!

Noteit, an app that Gen Alpha can’t get enough of has been dubbed ‘the Snapchat replacement,’! As the number of users hits a whopping 50 million, the app is looking to differentiate itself from the social media giants (Meta, X and TikTok) that are struggling with safety and privacy concerns. Noteit says: “It’s all about connecting with those who matter most to you – no drama, just genuine connections!”

Here's another new app, that's been highly anticipated! Bluesky, the platform aiming to save us from the Twitter abyss, is now open! After months of teasing, Bluesky finally dropped as an invite-only app but is now available to everyone!

That’s it!

That was quite the collection of social media updates this month. From Instagram’s new Reel carousels to LinkedIn’s Media Planning API, the digital landscape is evolving fast! We’re committed to being ahead of the curve when it comes to all things social…  So, take these updates and keep on rocking those social channels. Until next time, stay social!

Relevant resources

Natalie Luckham
Natalie LuckhamNaturally Social
Social media consultancy based in Wiltshire. Passionate about authentic, creative content. We're on a mission to educate, enable and elevate others through our social media mentoring and management services.

You might also like…

Get business support right to your inbox

Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.