Social media updates from May 2024

Social media updates from May 2024
Natalie Luckham
Natalie LuckhamNaturally Social

Posted: Tue 4th Jun 2024

And just like that we’re six months into 2024 and as always, we’re back with more social media updates!

The digital landscape is regularly changing and the need to stay ahead of the curve is increasingly important. Join us as we run through the exciting social media platform updates that have shaped the landscape this month.

We’ve got a great line-up of features that could change how you’re using social media. From Instagram’s new creative tools for Stories to TikTok’s surprising long-form content move, there’s something for everyone!


We’re starting this month with IG and its latest algorithm update, which aims to amplify engagement for original and emerging creators making it a fairer platform for all! By prioritising original content over reposts, this update aims to level the playing field, particularly benefiting smaller accounts.

This update doesn’t stop there though! Instagram will also notify creators if their content is replaced with reposted material and add a label linking to the original creator, ensuring credit is given where it’s due. This update gets a thumbs-up from us!

Get ready to up your Stories game with some exciting new features! Users can post hidden stories for their followers to discover, share their favourite tunes and reminisce about unforgettable moments — all in one place.

Under Meta’s wing, Instagram is exploring un-skippable ads, which would potentially alter the ad experience for users. By mimicking a format currently found on YouTube, these ads could become a new fixture in your scrolling routine. There’s nothing to worry about just yet, this update is still being tested so we’ll keep you updated!

Copy cats

Just when we thought inter-platform competition was slowing down Meta is gearing up to challenge its competitors with a new feature called “Peek”. This new feature draws inspiration from platforms like BeReal and Snapchat and will enable users to share authentic photos that can only be viewed once.


If you’re running ads or planning to anytime soon, this next update is for you!

Meta is ramping up its generative AI tools for advertisers. It is rolling out enhanced capabilities to generate full image variations derived from original ad content, offering advertisers greater flexibility and creativity in their campaigns.


A fresh approach to enhance engagement is on its way to Threads via Instagram. The latest trial involves testing the capability to cross-post photos from Instagram to Threads. While cross-posting is voluntary, users have the option to automatically share all new photo posts to their Threads account. We’re giving this update a big thumbs-up and it could be the next step needed for Threads to continue competing with X!


Speaking of X, Elon Musk’s transformation of X continues with the latest update targeting the traditional ‘Like’ and ‘Retweet’ options. These features will no longer appear on the main timeline but can still be accessed by clicking on individual tweets. The goal is to reduce clutter and make the app less information-dense. Don’t worry though, this change is still being tested.

X is levelling up with new video features and users can capture, edit and post videos up to 30 seconds long! We’re sure that Elon is hoping that this update would give Facebook and YouTube a run for their money but is it too little too late?

Finally, the platform once known as Twitter has transitioned to as its primary domain. Typing into your browser now redirects to, although results may vary based on browser and login status.


It’s been a hot minute since we featured an update from Pinterest, sadly it's just the one update this month!

Pinterest’s AI-driven collage feature is shaking up the platform think shuffles! With a huge threefold increase in engagement compared to traditional Pins, users are getting creative with content curation. From blending web finds with Pinterest gems to adding personal snapshots, the possibilities are endless.

And guess what? These vibrant creations aren’t just staying on Pinterest – they’re making waves on TikTok with users adding catchy tunes, showcasing unique tastes and styles for the world to see!


Over to LinkedIn next and it is exploring a new revenue avenue by testing the concept of allowing users to charge for virtual events hosted on its platform. A sneak peek into the beta version of the iOS app revealed hints of managing payments, selling tickets and earning as a host.

Users may soon have the option to purchase tickets for these events with messages in the code indicating support for queries and refunds.

Lastly, LinkedIn is officially joining other social platforms incorporating labels for AI-generated content. These labels will be put directly into users’ feeds and stem from a collaboration with the Coalition for Content Provenance and Authenticity (C2PA), which leverages data tagging to distinguish AI images.


TikTok is rumoured to be considering the introduction of 60-minute-long videos! If confirmed, TikTok would really start to compete with platforms like YouTube, offering creators an even bigger canvas for storytelling. With an extended time limit, TikTok could attract users who prefer longer content formats, such as vlogs and documentaries.

Goodbye Creator Centre, hello TikTok Studio! Our next update sees the platform providing an updated comprehensive dashboard designed to empower creators with enhanced management tools! This upgraded platform provides creators with a centralised hub to oversee video uploads, editing capabilities, performance analytics and other essential features! And it’s all accessible from desktop devices!!

TikTok is said to be developing a new streaks feature for its Direct Messaging to increase engagement among its users. These streaks would be triggered when users maintain daily messaging interactions, incentivising regular engagement on the platform, which sounds very similar to SnapChat!

Collabs anyone!?

The ongoing cycle of social media innovation imitation continues! But this time it’s TikTok who is doing the copying!!

TikTok seems to be borrowing a page from Instagram’s playbook with its upcoming “Collaboration” feature. This new feature will allow users to invite up to five users to collab on a post, up to four times per month! This will be a great update for users working with brands and who want further exposure on the app!

Lastly, TikTok is stepping up its transparency game by automatically labelling AI-generated content sourced from other platforms. Now, when creators share content made with tools like Open Ai’s DALL·E 3, it will come with an automatic “AI-generated” label, ensuring viewers are aware of its origin.

That wraps up this month's updates

With so many exciting updates rolling out, there’s no better time to adapt your strategies and stay ahead of the curve. From Pinterest’s creative collages to X’s new video feature, these social media updates offer fresh opportunities to engage your audience and grow your brand.

Stay social and we’ll see you next month!

Relevant resources

Natalie Luckham
Natalie LuckhamNaturally Social
Social media consultancy based in Wiltshire. Passionate about authentic, creative content. We're on a mission to educate, enable and elevate others through our social media mentoring and management services.

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