Small businesses are the backbone of the economy. Using the media, we have the power to drive economic recovery. Here's how...

Small businesses are the backbone of the economy. Using the media we have the power to drive economic recovery. Here&apos;s how.

How small businesses can use the media to drive recovery

Blog

Small businesses make up half of the UK’s GDP and half the country’s employment, and there are around six million of us.

We can use our voices in the media to share the great stories and news that we have, and change negative media news into positive business coverage. And in doing so 

drive confidence into the economic recovery

Here are four press release top tips to get your business profiled in the media and play your part.

 really compelling. Journalists want to talk up the economy, and you need to help them. 

There has to be an angle that’s genuinely interesting so that journalists will be confident that their readers will spend time on it. Watch 

 is the first thing that the journalists see and will make their minds up on whether they want to read further. Relevant to the story…..but irresistible.

 often is the reason why a journalist will run a story. Like the headline it has to be relevant, but the more appealing the better.

Getting the story to the right journalists is key. Make the most of an established distribution service…..it needn’t be expensive, and it needn’t be time-consuming or difficult, but good coverage can be a huge sales boost and a great contribution to driving economic recovery. Watch 

To help you with your media outreach, Enterprise Nation partners with JournoLink through 

 to give you an online PR service for less than a daily cup of coffee.

 on Enterprise Nation for more brilliant and personalised support. 

A young African American male records social media video on his smartphone

Small businesses are the backbone of the economy. Using the media, we have the power to drive economic recovery. 

&lt;p&gt;?? Create your social media strategy that works&lt;br /&gt;
?? Train you how to implement it&lt;br /&gt;
?? Provide outsource support&lt;/p&gt;

&lt;p&gt;I am a Facebook accredited trainer as part of the Enterprise Nation #SheMeansBusiness campaign and have helped businesses generate consistent revenue from LinkedIn for which we deliver regular training and host themed networking events.&lt;/p&gt;

&lt;p&gt;My clients recommend us for setting your strategy &amp;amp; providing one to one &lt;b&gt;Advanced LinkedIn and Facebook training&lt;/b&gt; due to the consistent results they achieve on these platforms in line with the overall strategy we help them implement&lt;/p&gt;

#SheMeansBusiness: Inspire action on Instagram

How to set up Instagram Shopping, sell within the app, and build awareness of upcoming products.

Lorna Bladen is the Head of Marketing at Enterprise Nation. Lorna has over ten years of experience working in marketing. Previous roles include:
<ul>
<li>Head of Marketing at Escape The City</li>
<li>Head of Partnerships at Moneypenny</li>
<li>Working as a freelance marketing consultant.</li>
</ul>
Lorna is based in Brighton, West Sussex and is open to supporting small businesses across the UK.
Lorna&apos;s mentoring experience
Lorna has over ten years of experience working with small businesses at a senior level. She is excited to use their expertise, along with their leadership and management skills to support a small business to grow.
Lorna has also recently undertaken training with the Association of Business Mentors.
How Lorna can help your business
Lorna can help you with social media, digital marketing, content production and partnership building. Lorna has experience working with small businesses across a number of different sectors - including fashion, homewares, food and service-based businesses.
Lorna will act as a sounding board and guide you through 1:1 mentoring. Lorna will be a good listener, ask the right questions, and be passionate about helping you achieve your business goals.

Chief Marketing Officer

Marketing for small businesses

Whether you're starting or scaling, finding effective marketing strategies is critical. Join this group to connect with like-minded small business owners to share and discuss marketing tips.

JournoLink is arguably the most valuable piece of your marketing toolbox.&nbsp;
19 out of 20 of us now make our buying decisions based on recommendations. Only 10% of us trust social media, but nearly half of us trust the word of journalists. So using journalists to promote your business has never been more important.
JournoLink works directly with businesses, and freelancers who manage the PR and marketing for clients.
It&apos;s the online platform that gives you all you need to manage your PR and that of your clients, linking you with the journalists that are keen to hear about the business, and giving you the help you need on how and when to engage with them. Across the JournoLink team we have a wide spread of PR skills to help you, from the insights of a working journalist to the experience of people who have promoted their businesses through the media, and have handed difficult interview challenges. The platform cost is from less than £50 per month inclusive, and also lets you work on a PAYG basis if that suits you better.

Director

Media Coaching by Peter Ibbetson

Being well prepared for media interviews means that your message lands just as you want it to.
JournoLink has Resource Centre that gives you must have advice....both blogs and videos.....to make sure you will be on the top of your game.
If you need more, the JournoLink team has experienced journalists and business owners who have spent hours in interviews, and who will make sure you, or your clients are effectively and affordably coached.

I’m Chloe Miller, a business advisor and writer specialising in Marketing, Business, and Lifestyle &amp; Wellness content. I create informative, engaging content that helps businesses grow conversion rates and build a stronger reputation online.

I’m based in Sussex, but I work with clients all over the UK and abroad to develop content that supports their SEO efforts and digital marketing strategies. With a degree in Business, I’ve always been passionate about diving deep into research and industry insights to inform and educate brands and their customers on the latest best practices. I love learning and building up my expertise to create in-depth articles and blogs for my clients.

I have the added experience of running my own freelance business, carrying out everything from client acquisition to digital marketing. My experience coupled with my personal interest in business and marketing enables me to write confidently on these topics and more.
When I’m not delving into business articles and researching the latest wellness trends, I love to travel and explore new destinations, and tackle new DIY projects while renovating my home.

Business Advisor

Chloe Miller

I’m Chloe Miller, a business advisor and writer specialising in Marketing, Business, and Lifestyle &amp; Wellness content. I create informative, engaging content that helps businesses grow conversion rates and build a stronger reputation online.

I’m based in Sussex, but I work with clients all over the UK and abroad to develop content that supports their SEO efforts and digital marketing strategies. With a degree in Business, I’ve always been passionate about diving deep into r

How small businesses can use the media to drive recovery

The news story

The headline

The image

The right journalists

You might also like…

Get business support right to your inbox