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Posted: Wed 18th Oct 2023
It's time for episode two in season six of the Small Business Sessions, Enterprise Nation's podcast powered by the business.connected online training programme.
Joining freelance journalist Dan Martin for the second episode is Sarah de-Vere Drummond, co-founder of Kip Hideaways, the membership website for affordable self-catering holiday rentals.
Sarah previously worked in the boutique travel industry and with her co-founder Liz Simpson spotted a gap in the market for an online community that features only self-catering hideaways.
Many of properties featured on the website are under the radar so they are kept exclusive by a membership service.
Despite launching during the coronavirus pandemic when travel wasn't possible, the business saw a growth in memberships as people dreamt of their next holiday once restrictions were removed.
During the show, Sarah shares brilliant advice and insights from her business growth story.
Topics discussed include:
why she opted for a membership model and how to make it a success
growing a community of over 100,000 followers on Instagram
how Kip members grew during the pandemic despite travel restrictions
the role of PR and media coverage in the business' growth
the benefits of having a co-founder
dealing with business growth challenges
You can also listen on other platforms and Enterprise Nation.
The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. Take me to the hub now
