Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.
Take the first step to successfully starting and growing your business.
Join for free)
Posted: Wed 15th Oct 2025
The Small Business Sessions, Enterprise Nation's podcast, is back for a ninth exciting series of inspiring entrepreneurial stories and expert business tips!
The podcast is powered by the business.connected online training programme and our partner Vodafone Business.
Joining freelance journalist Dan Martin for the first episode in the new series is Louise Hill, founder of GoHenry, the prepaid debit card and financial education app for young people.
Louise was inspired to start GoHenry after being frustrated by her own children's understanding of money management and hearing other parents complain about the same thing.
She launched the app in 2010 to teach kids and teens "to be smart with their money" and provide parents with a "tool to nurture healthy financial habits".
Louise has raised tens of millions in investment for the business and acquired Pixpay, a competitor in France.
In 2024, the business was bought by US company Acorns, which means it now has around six million subscribers in the UK, US and Europe. In the UK, one in five children between the ages of 10 and 12 has a GoHenry card.
In an inspiring episode, Louise shares insights on how she has built the amazing mission-led brand, and her tips covering areas including launching an app, raising millions in funding, getting big corporates as partners, growing a team and expanding overseas.
Coming up with the idea for GoHenry
Building the first app and the challenges she had to overcome
Getting big partners, such as Visa, on board
Breaking an equity crowdfunding world record in 2016 when she raised £4 million
Tips on finding investors, pitching etc from her experience raising over $100 million in venture capital funding
Advice for building a team
How she acquired Pixpay and her tips for expanding overseas
Why she decided to sell to Acorns
You can also listen on other platforms and Enterprise Nation.
Join 800,000+ small businesses already benefiting from free expert-led workshops, resources and tools. Sign up to business.connected for free
