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Posted: Wed 22nd Oct 2025
The Small Business Sessions, Enterprise Nation's podcast, is back for a ninth exciting series of inspiring entrepreneurial stories and expert business tips!
The podcast is powered by the business.connected online training programme and our partner Vodafone Business.
Joining freelance journalist Dan Martin for the second episode is Joanna Jensen, founder of children's skincare brand Childs Farm.
Joanna came up with the idea for the business when looking for a natural and effective product for her daughters who struggled with sensitive and eczema-prone skin.
The business launched with independent retailers and online in 2012, before expanding to national retailers including Boots and Waitrose in 2014. In 2022, Childs Farm was sold to PZ Cussons for £40 million.
Joanna has recently published a book, Making Business Child's Play: How to Build a Winning Brand.
The process of manufacturing a product
The impact of a viral Facebook post that led to a million products sold
Brilliant advice for getting into retailers like Boots and Waitrose
Tips for hiring a good team
Why Joanna decided to sell the business and advice for negotiating a good deal
How she works with businesses as an angel investor
Her thoughts on female entrepreneurs' access to finance
You can also listen on other platforms and Enterprise Nation.
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