PODCAST

Erika Robinson on small businesses having a superpower that big companies don't – Small Business Sessions (S7E5)

Dan MartinDan Martin Content & Events

Posted: Wed 23rd Oct 2024

It's time for episode five in series seven of the Small Business Sessions, Enterprise Nation's podcast powered by the business.connected online training programme and our partners Vodafone Business, Constant Contact, JP Morgan and Dropbox.

Episode five: Erika Robinson, Constant Contact and Picnic

Joining freelance journalist Dan Martin for the fifth episode is Erika Robinson, UK general manager at digital marketing platform Constant Contact, one of the partners of Enterprise Nation's business.connected programme.

During her career, Erika has spent two decades working across strategy and finance for some of the UK's most recognisable brands, including financial software giant Intuit and mental health company Headspace.

Erika is also a small business owner herself so has an in-depth understanding of entrepreneurs' priorities and predicaments.

In 2019, she founded Picnic, a play centre where children can learn about the world by acting out roles in everyday life, such as putting out a fire, delivering the post and serving customers in a shop.

The business has employed over 30 people and welcomed 200,000 parents and children through its doors.

In this episode, Erika:

discusses how to succeed with your digital marketing
shares lessons from her time working in top companies
tells us why she believes small businesses have several superpowers that big companies don't have
talks about her experiences running her own small business

Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves.

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The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. Take me to the hub now

Dan MartinDan Martin Content & Events

I'm a freelance content creator and event host who helps small businesses and the organisations that support them. I'm also Enterprise Nation's Local Leader for Bristol. I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups. I've worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company's blog and social media. I now freelance for Enterprise Nation as the website's news reporter and as the host of the Small Business sessions podcast. I'm based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation's Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region. In total, I've hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street. With my partner, I co-run Lifestyle District, a lifestyle blog focused on culture, art, theatre and photography.

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