The Small Business Sessions podcast: How to create a brilliant brand and tips for great design

The Small Business Sessions podcast: How to create a brilliant brand and tips for great design
Dan Martin
Dan MartinDan Martin Content & Events

Posted: Wed 29th Nov 2023

It's time for episode eight in season six of the Small Business Sessions, Enterprise Nation's podcast powered by the business.connected online training programme.

Episode eight: Cat Byrne, Gatto Web

Joining freelance journalist Dan Martin is Cat Byrne, founder of Gatto Web.

Cat is a Manchester-based creative designer who set up her business in 2014. She helps small companies to develop a strong brand so they stand out and attract their target customers 

In the episode, Cat and Dan delve into what makes a great brand, how to stay consistent with yours and top tips for great design. 

Listen to the podcast now

On this week's Small Business Sessions podcast

During the show, Cat shares brilliant advice and insights. Topics discussed include:

  • What branding is and why it's important for small businesses. 

  • How small business owners decide can decide what their brand is.

  • How to maintain brand consistency. 

  • What makes great design. 

  • The secrets to a well-designed website. 

  • The importance of photography in branding.

  • How business owners reflect their brand on social media.

  • Common mistakes to avoid with small business branding and design.

  • How to know it's time for a brand refresh.

Listen and subscribe on your favourite platform

You can also listen on other platforms and Enterprise Nation.

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Dan Martin
Dan MartinDan Martin Content & Events
I'm a freelance journalist and event host who helps small businesses and the organisations that support them. I'm also Enterprise Nation's news reporter and Bristol Local Leader. I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups. I've worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company's blog and social media. I now freelance for Enterprise Nation as the website's news reporter and as the host of the Small Business sessions podcast. I'm based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation's Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region. In total, I've hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street. With my partner, I co-run Lifestyle District, a lifestyle blog focused on culture, art, theatre and photography.

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