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Posted: Wed 30th Jul 2025
Welcome to the Small Business Retail Sessions podcast, brought to you by Enterprise Nation's Powering the High Street programme, in collaboration with EDF.
This series explores the major challenges that today's retailers are facing – from declining footfall and vacant shop-fronts to the post-pandemic recovery and increasing demand for sustainability.
In this first episode of the series, we're joined by Gbemi Okunlola, founder of Alonuko.
Started in 2012, Alonuko is a world-renowned women's fashion brand celebrated for its iconic bridal designs, intricate embroideries and inclusivity.
Gbemi's fashion journey began in her teenage years, and she's since grown Alonuko into a global name in luxury bridalwear, known for offering highly personalised and inclusive experiences for brides around the world.
Here, Gbemi shares how her early passion for design evolved into founding Alonuko. She reflects on the value of in-person retail experiences and offers advice for building a global brand.
Where Gbemi's passion for fashion and entrepreneurship began
How Alonuko transitioned from a small custom-dress service into a luxury bridal brand
Key turning points in the brand's growth, including viral success and celebrity exposure
The importance of designing for inclusivity across skin tones, sizes and cultures
Why a high-touch, personalised customer experience is central to Alonuko's approach
The role of physical retail experiences in a digital age, especially in bridalwear
Navigating international demand and building a global presence – particularly in the US
You can also listen on other platforms and Enterprise Nation.
