The Small Business Sessions (S4E3): The entrepreneur baking guilt-free cakes

The Small Business Sessions (S4E3): The entrepreneur baking guilt-free cakes
Dan Martin
Dan MartinDan Martin Content & Events

Posted: Wed 9th Oct 2019

It's time for another episode of the Small Business Sessions, Enterprise Nation's podcast powered by Xero.

For series four, a brilliant line-up of entrepreneurs and experts share insights and inspiration on how to start and grow a brilliant business.

Hosted by Enterprise Nation head of content Dan Martin, we're covering issues including business growth, retail, late payment, mental health and alternative finance over 12 episodes.

 Ella Rauen-Prestes, Fit Bakes and Dan Martin, Enterprise Nation

Episode three: The entrepreneur baking up guilt free cakes

Only two years after launching her healthy bakery company Fit Bakes, Enterprise Nation member Ellen Rauen-Prestes has managed to get her cakes stocked in major retailers including Sainsbury's and Selfridges.

The Brazilian-born entrepreneur came up with her business idea when she noticed that Brits have an awkward relationship with cakes. Although we have entire supermarket aisles dedicated to the sweet treat, it was hard to find low sugar, low calorie or high protein varieties.

It was a culture shock to Ella as back in Brazil, healthy substitutes are the norm. For example, you'll find stevia in the sugar pot or have a glass of coconut water instead of squash. With that realisation, Fit Bakes was born.

In a podcast packed full of insights, the entrepreneur discusses:

  • how she has used social media influencers to grow sales

  • the importance of Facebook advertising and retargeting

  • how to get retail buyers on side

  • why email marketing is still vital to business growth

  • how to use awards to grow trust around your brand

Listen to the podcast and rate, review and subscribe on Apple PodcastsSpotifyStitcher and other podcast platforms.

Dan Martin
Dan MartinDan Martin Content & Events
I'm a freelance content creator and event host who helps small businesses and the organisations that support them. I have 18 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from billionaires like Sir Richard Branson to the founders behind brand new start-ups. I've worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company's blog and social media. I'm based in Bristol where I run and host regular events with the local small business community and have strong connections to major business organisations in the south west region. In total, I've hosted over 50 events; from intimate meet-ups to conferences with an audience of hundreds including events for international brands like Facebook and Xero. I'm also a big fan of podcasts having hosted Enterprise Nation's Small Business Sessions as well as lots of online events including Facebook Live interviews, webinars and three live web chats from inside 10 Downing Street. With my partner, I co-run Lifestyle District, a lifestyle blog focused on culture, art, theatre and photography. I'm here to help. I'm volunteering free advice calls of up to an hour as part of the Recovery Advice for Business scheme, over the next 6 months. Please get in touch to see how I can help your business. 

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