Posted: Wed 9th Oct 2019
For series four, a brilliant line-up of entrepreneurs and experts share insights and inspiration on how to start and grow a brilliant business.
Hosted by Enterprise Nation head of content Dan Martin, we're covering issues including business growth, retail, late payment, mental health and alternative finance over 12 episodes.
Episode three: The entrepreneur baking up guilt free cakes
Only two years after launching her healthy bakery company Fit Bakes, Enterprise Nation member Ellen Rauen-Prestes has managed to get her cakes stocked in major retailers including Sainsbury's and Selfridges.
The Brazilian-born entrepreneur came up with her business idea when she noticed that Brits have an awkward relationship with cakes. Although we have entire supermarket aisles dedicated to the sweet treat, it was hard to find low sugar, low calorie or high protein varities.
It was a culture shock to Ella as back in Brazil, healthy substitutes are the norm. For example, you'll find stevia in the sugar pot or have a glass of coconut water instead of squash. With that realisation, Fit Bakes was born.
In a podcast packed full of insights, the entrepreneur discusses:
how she has used social media influencers to grow sales
the importance of Facebook advertising and retargeting
how to get retail buyers on side
why email marketing is still vital to business growth
how to use awards to grow trust around your brand
Whether you're having trouble finding the numbers you need in spreadsheets, or looking for funding, having beautiful accounts is a must. That's why we've teamed up with Xero to offer you online accounting software to help you manage your cashflow and finances. If you're a start-up earning less than £50,000 per annum, sign up to Xero for Startups with an exclusive 50% off for 12 months!
Ths podcast was recorded and edited by Enterprise Nation member and audio production service, Podraffi.
To hear previous episodes of the Small Business Sessions, go here.