Only two years after launching Fit Bakes, Ellen Rauen-Prestes has managed to get her healthy cakes stocked in major retailers including Sainsbury's.

Small Business Sessions: The entrepreneur baking guilt-free cakes

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, Enterprise Nation's podcast powered by 

For series four, a brilliant line-up of entrepreneurs and experts share insights and inspiration on how to start and grow a brilliant business.

Hosted by Enterprise Nation head of content Dan Martin, we're covering issues including business growth, retail, late payment, mental health and alternative finance over 12 episodes.

Episode three: The entrepreneur baking up guilt free cakes

Only two years after launching her healthy bakery company 

, Enterprise Nation member Ellen Rauen-Prestes has managed to get her cakes stocked in major retailers including Sainsbury's and Selfridges.

The Brazilian-born entrepreneur came up with her business idea when she noticed that Brits have an awkward relationship with cakes. Although we have entire supermarket aisles dedicated to the sweet treat, it was hard to find low sugar, low calorie or high protein varieties.

It was a culture shock to Ella as back in Brazil, healthy substitutes are the norm. For example, you'll find stevia in the sugar pot or have a glass of coconut water instead of squash. With that realisation, Fit Bakes was born.

In a podcast packed full of insights, the entrepreneur discusses:

Listen to the podcast and rate, review and subscribe on 

Small business podcast: The entrepreneur baking up guilt free cakes

The Small Business Sessions (S4E3): The entrepreneur baking guilt-free cakes

Only two years after launching Fit Bakes, Ellen Rauen-Prestes has got major retailers to stock her products.  

Hi Incredible Eentrepreneurs! I am Olga the founder of a holistic skincare brand Nat-Zen.com business consultant at Soul-Led Ecommerce https://www.souledcommerce.com/ of &amp; mom of 2 boys, 4 and 2 years old.
My mission is to help e-commerce mums to increase their sales fast &amp; gain time freedom with proven systems and expertise so they can enjoy life being present.
NatZen brand journey began in 2018 when I started researching the impact plastic has on our planet. I learned about formulating plastic-free soaps, shampoos, and conditioners for myself, my family &amp; friends. The resulting feedback was so positive, it speared me into action to study herbalism and skincare formulation. This in turn led me to pursue my passion for botanical skincare. On becoming a first-time Mum with no spare time for myself, I completely abandoned my skin and well-being. The stress had taken its toll on my well-being and the way my skin looked. It led me to create a skincare line that helps rejuvenate, restore &amp; heal stressed problematic, and dull skin. NatZen inspired me to motivate more women in similar positions to take better care of themselves by embracing wellness rituals, balance &amp; a positive mindset in their daily lives. NatZen also fueled my soul-driven mission to help mums in business because I know how stressful and overwhelming it can feel. All NatZen products are formulated with a holistic approach in mind for skin care and hair care. This method involves treating the whole body using only natural and organic products to heal and nourish skin &amp; hair. NatZen in full is ‘Naturally Zen’ and as the name implies; the end goal is to create products that bring a sense of serenity, enjoyment, and relaxation. I am passionate about producing holistic skincare products that are gentle on the skin and our environment simultaneously. In 2018 I had no eCommerce industry experience or business background. I worked hard to grow this business from the ground up all by myself. It all started with the Etsy Store, Local Markets, and friends&apos; recommendations and progressed to a luxury Natural Skincare Brand that is an example to others.  As a self-taught entrepreneur, I wear many hats and have learned so much since beginning this journey. All in all, I&apos;m just a Mother who had a dream and decided to go for it! I made a plan, put my plan into action, and little by little how NatZen started and evolved. I believe that entrepreneur mums are true superheroes, they are passionate, multi-talented, and have a burning desire to have a soul-driven purpose. I created a transformational Mums in Ecomm program as a soul-driven mission to help mums with e-commerce businesses to implement systems, mindset, and strategies that will help them to double and triple their sales and finally move from side hustle to their dream soul-led business. I was inspired to build this particular program to support and coach women to achieve their maximum potential in their entrepreneurial journey. &quot;We have all been there...it&apos;s a feeling of mother&apos;s guilt and anxiety mixed with sadness when it&apos;s again 6:30 pm and I am running late to collect my children in the creche, I have been in meetings all day, skipped my lunch and had another meeting that ran overtime. All I want is to spend more quality time with my kids because they grow so fast, but I am unable to do that because I have to work for someone 40+ hours a week. This is why I am here... My deep soul-driven purpose is to make you stop feeling this guilt and spend quality time with your children while you still have the time to build your dream business.&quot; My mission is to help driven mums that have started their e-commerce business implement proven strategies that bring sales, get out of their comfort zone, find their unique strengths, change limiting beliefs, and develop the plan so they can work less, double their income &amp; enjoy family life more.

CEO and Founder

Lunch and Learn: E-commerce strategies for female entrepreneurs

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Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

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With 15 years of industry expertise in buying for renowned UK brands like ASOS and Allsaints, Natalie Binns is a true authority in the field of sustainable fashion. Having gained invaluable experience in global markets, she witnessed the damaging and exploitative practices within the industry, fueling her desire to be part of the solution rather than the problem.
Inspired to make a difference, Natalie established a consultancy that brings big brand thinking to small brands, igniting their launch and growth while driving sales and profit, all with sustainability at the core. From design to delivery to store, Natalie supports businesses throughout the entire product life cycle.
Natalie&apos;s passion and innovative approach have earned her recognition as a respected thought leader in sustainable fashion. She has made notable appearances on BBC Radio 4, Woman&apos;s Hour, Metro.co.uk, BBC Business, Hello! Magazine, and Drapers Sustainability Conference. Additionally, Natalie shares her knowledge by lecturing at the University of Westminster.
When it comes to sustainable fashion, Natalie Binns is the expert you need by your side to revolutionise your brand and make a lasting impact.
Get help with:
<ul>
<li>Sourcing - including UK manufacturers and sustainable fabrics with low MOQ</li>
<li>Brand Strategy - Identifying your target customer, market and brand values</li>
<li>Managing production and setting up a critical path with realistic timelines so your deliveries will be on time</li>
<li>Cost price negotiation and improving target margin</li>
<li>Range building, encouraging multi purchases, increasing basket value, capitalising on bestsellers, lowering risk</li>
<li>Improving lead times</li>
<li>Design direction and product development - sample shopping, inspiration gathering, cost engineering</li>
<li>Competitor analysis and market research</li>
<li>Sustainability strategy, training and implementation</li>
<li>Preparing to wholesale</li>
</ul>

Sustainable Fashion Brand Consultant

Monthly Consulting

I act as an extension of your team for a minimum period of 3 months. You get the benefit of having an experienced fashion retail & sustainability expert in your business for a fraction of the cost to hire a permanent member of staff.

I offer consulting on 3 scales:

HANDS OFF
For businesses who need me on hand for help and advice throughout the month and to carry out specific tasks, but don&apos;t need help with the day-to-day.

Works well for:
- established businesses that have a team and need

Website is Not Enough eBook - available <a href=&apos;https://www.branderbee.com/43f5862a&apos; target=&apos;_self&apos;>here</a>. To successfully build, launch, and sustain a profitable service-based business, you must consistently attract high-paying clients every month and build revenue growth. I can help!
<ol>
<li>Former UX Designer in the retail sector, contributing to a website with over 500,000 active users. ?????</li>
<li>Consistently outperforming 18,000,000 competitors on Upwork with a flawless 100% satisfaction rating. ??</li>
<li>Mentored a budding entrepreneur, guiding them to secure a runner-up position in the Greenwich University Enterprise Challenge that year.</li>
<li>Designed, built, and launched numerous websites through my consultancy, Branderbee. ????</li>
</ol>
I am on a mission to help 52 clients by 2025 build their websites and marketing systems, embodying the motto of Website is Not Enough.

Web Designer and Marketing Consultant

Aggie Dymarska

Website is Not Enough eBook - available <a href=&apos;https://www.branderbee.com/43f5862a&apos; target=&apos;_self&apos;>here</a>. To successfully build, launch, and sustain a profitable service-based business, you must consistently attract high-paying clients every month and build revenue growth. I can help!
<ol>
<li>Former UX Designer in the retail sector, contributing to a website with over 500,000 active users. 🛍️💻</li>
<li>Consistently outperforming 18,000,000 competitors on Upwork

The Small Business Sessions (S4E3): The entrepreneur baking guilt-free cakes

Episode three: The entrepreneur baking up guilt free cakes

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