Posted: Mon 21st Jun 2021
That business, we’re delighted to announce, is PERRY eHopper, whose electric bike – the world’s lightest at 14kg – will be in situ at the iconic west London shopping destination from September.
The bike, which assists riding up to 15mph – and which has an impressive 50km range – was selected at the end of a virtual pitching day, where eight finalists pitched their products to a panel of judges.
“We are just so humbled that we have been given this opportunity to talk about the PERRY brand,” said James Smith, PERRY eHopper’s global sales & marketing manager.
“It really is the leg up, the shoulder to lean on that everyone looks for. We want to share our message to like-minded people and try to encourage a responsible approach to commuting.”
PERRY eHopper saw off competition from seven other finalists, and more than 500 competition entrants, to win the one-year Westfield residency. Its closest contender was second-placed La Pochette, whose lightweight water-resistant kit pouches fit inside its antibacterial, deodorising sweat bag.
The two runners up, meanwhile, were Finding Roots, which delivers seasonal micro gardens to people’s homes, and wellness brand Innermost, which creates “brain-boosting, mood-lifting and body-optimising” nutritional supplements.
“The fact we received over 500 applications shows how needed this initiative is,” said Situ Live CEO Warren Richmond. “There is currently nowhere else on the high street that helps entrepreneurs drive product engagement and consideration in a cost-effective way.”
Emma Jones, Enterprise Nation’s founder, said a “new era in experiential retail” is underway. “This is a wonderful initiative to help small online retail brands understand the modern high street and develop a new retail model with elements of on and offline sales.”
PERRY eHopper’s e-bike will feature in Situ Live's ‘On the Move’ theatre for a whole year. Head down to Westfield London from September to see it for yourself.