Posted: Fri 18th Sep 2015
The internet is jam-packed with thousands of tools to help small businesses with their digital marketing. Here are seven of our favourites.
This post is part of Go and Grow Online, the Enterprise Nation campaign that encourages more businesses to get online and supports existing online traders to grow.
Hootsuite is one of the best social media management tools and while there is a paid-for element, you can get a lot out of it for free. The site allows you to organise your social media feeds into columns to track followers, monitor conversations about your brand, observe competitors' social media activities and schedule posts. The tool integrates with Twitter, Facebook, LinkedIn and, most recently, Instagram.
While Hootsuite has post scheduling as one of its features, if you want something that focuses solely on setting up social media posts for the future, Buffer is for you! It's a very simple but incredibly powerful tool. The free option allows you to add one account from Twitter, Facebook, LinkedIn, Pinterest and Google+. Buffer also offers detailed analytics for each post and with a simple click you can re-post popular content to encourage more interaction.
You shouldn't directly copy your competitors' activities, but knowing how people arrive on their website, which other sites bring them traffic and the key interests of people reading their content can be incredibly useful. SimilarWeb shows detailed insights for any website and allows you to identify competitors you may not know about and social media platforms that could be useful to your business.
Getting influential people to read and share your content is a great way to make a success of your digital marketing. BuzzSumo allows you to connect you with industry influencers, find popular content relevant to your business, and track down backlinks.
If you're got a special offer or are encouraging customers to download content, an easy to access landing page is crucial. Instapage allows you to create one. Choose from a range of templates and create a powerful call-to-action that can be embedded on your own website, on Wordpress or on Facebook. The service also integrate with many other platforms such as Twitter, Salesforce and Constant Contact.
Everyone loves an infographic and this tool lets you create one. Got some data you want to share? Rather than write a boring press release, collate it into an engaging graphic that will be much more shareable.
This is a new tool we've recently come across. Pressglue lets you create pages to display your business news and update. The company claims the service is easy-to-use and creates content that is easily shareable. It's worth a try!
What's your favourite digital marketing tool? Tell us in the comments.
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