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Posted: Wed 26th Nov 2025
The Small Business Sessions, Enterprise Nation's podcast, is back for a ninth exciting series of inspiring entrepreneurial stories and expert business tips!
The podcast is powered by the business.connected online training programme and our partner Vodafone Business.
Joining freelance journalist Dan Martin for the seventh episode is Ryan Panchoo, founder of gluten-free doughnut brand Borough 22.
What started as making doughnuts for his children due to a frustration at the lack of allergen-free treats at events is now a brand that regularly sells out in Selfridges.
Ryan has grown his business from hand-delivering his products on the London Underground to going full time after nine years, being stocked in one of the UK's most iconic retailers and selling overseas.
How Ryan hand-delivered his doughnuts on the London Underground
How he used social media to promote his products from day one
How a follower tagging Selfridges on Instagram led to Borough 22 being stocked
Switching from running the business as a side hustle to going full time
How he raised investment to fund a commercial kitchen
Letting go of doing everything and deciding to grow a team
Borough 22's global fans, including one who flew from Norway to get the products and an American fan who offered to pay for Ryan's flight to Detroit!
You can also listen on other platforms and Enterprise Nation.
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