WEBINAR

The rise of social proof: How to use it to grow trust and sales for your brand

Posted: Tue 20th Jan 2026

Today's customers trust people more than brands and what they see online shapes every buying decision.

Whether it's a review, testimonial or a social post, authentic customer feedback has become one of the most powerful marketing tools for small businesses.

In this Tech Hub webinar, we explore how to use social proof to attract new customers and boost both loyalty and credibility.

Learn practical ways to collect, manage and share reviews, testimonials and user-generated content (UGC) that tell your brand's story and build lasting trust.

Whether you're a small business owner, marketer or social media manager, this session will help you build credibility, strengthen relationships and turn customer voices into a powerful driver of growth.

Topics covered in this session

The power of social proof: Why reviews and testimonials matter more than ever
Collecting feedback the right way: Simple, ethical and effective methods to gather customer insights
Turning words into growth: How to use social proof across your website, emails and social media
Building trust through transparency: Managing negative feedback and responding with confidence

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Filiz Taylan YuzakVibrant Content

Hello, I'm Filiz! I am an award-winning content writer with 14 years of experience and a background in journalism. As the founder of Vibrant Content, I help independent, creative, and sustainable businesses to become more visible online. My clients tell me that I empower them with my realistic insights and strategic guidance, and grow their business with confidence. I am committed to authentic content and organic growth. As a result, you will have more clients, sales, and new opportunities. I elevate your online presence, boost your brand awareness, increase your user engagement, and connect you with your target audience. I am a Board Director for a social enterprise called Party Kit Network, responsible for Marketing. I increased their reusable party kit bookings in 3 months, working on content and marketing strategy. I guided and supported 55 small businesses on marketing strategy in 7 months, as a Mentor for Digital Boost. As a LinkedIn marketing expert, I trained over 400 people with my free webinars for Enterprise Nation, Digital Boost, and Freelance Business Community. I am also a mentor for the University of Winchester. 🌐 Visit my website: vibrantcontent.co.uk 📢 Sign up to my FREE fortnightly marketing newsletter: https://preview.mailerlite.io/forms/1944040/172253971305465198/share 📩 Email me: hello@vibrantcontent.co.uk 💻 Book your FREE discovery call with me here cal.com/vibrantcontent/freediscoverycall

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