In this episode 27, Henpicked's Deborah Garlick discusses how she's grown her online community and how a tweet about menopause went viral!

How a tweet about menopause sent this business viral

Podcast

It's time for episode 27 of our podcast, the Small Business Sessions. A very special session this week as it was recorded live on stage at Enterprise Nation's 

After spotting a gap in the market for a website catering for woman over 40, Deborah Garlick co-founded 

 with some friends to cater for the things that they wanted to see talked about online.

With no formal editorial team involved, the site features stories written by real woman about happiness, health and wealth.

In this session, Deborah discusses how she has grown the online community and how a tweet about menopause went viral!

To ensure you don't miss out on the podcast, 

The Small Business Sessions (S1E27): How a tweet about menopause sent this business viral

Henpicked's Deborah Garlick on growing an online community and how a tweet about menopause went viral!

Hi Incredible Eentrepreneurs! I am Olga the founder of a holistic skincare brand Nat-Zen.com business consultant at Soul-Led Ecommerce https://www.souledcommerce.com/ of &amp; mom of 2 boys, 4 and 2 years old.
My mission is to help e-commerce mums to increase their sales fast &amp; gain time freedom with proven systems and expertise so they can enjoy life being present.
NatZen brand journey began in 2018 when I started researching the impact plastic has on our planet. I learned about formulating plastic-free soaps, shampoos, and conditioners for myself, my family &amp; friends. The resulting feedback was so positive, it speared me into action to study herbalism and skincare formulation. This in turn led me to pursue my passion for botanical skincare. On becoming a first-time Mum with no spare time for myself, I completely abandoned my skin and well-being. The stress had taken its toll on my well-being and the way my skin looked. It led me to create a skincare line that helps rejuvenate, restore &amp; heal stressed problematic, and dull skin. NatZen inspired me to motivate more women in similar positions to take better care of themselves by embracing wellness rituals, balance &amp; a positive mindset in their daily lives. NatZen also fueled my soul-driven mission to help mums in business because I know how stressful and overwhelming it can feel. All NatZen products are formulated with a holistic approach in mind for skin care and hair care. This method involves treating the whole body using only natural and organic products to heal and nourish skin &amp; hair. NatZen in full is ‘Naturally Zen’ and as the name implies; the end goal is to create products that bring a sense of serenity, enjoyment, and relaxation. I am passionate about producing holistic skincare products that are gentle on the skin and our environment simultaneously. In 2018 I had no eCommerce industry experience or business background. I worked hard to grow this business from the ground up all by myself. It all started with the Etsy Store, Local Markets, and friends&apos; recommendations and progressed to a luxury Natural Skincare Brand that is an example to others.  As a self-taught entrepreneur, I wear many hats and have learned so much since beginning this journey. All in all, I&apos;m just a Mother who had a dream and decided to go for it! I made a plan, put my plan into action, and little by little how NatZen started and evolved. I believe that entrepreneur mums are true superheroes, they are passionate, multi-talented, and have a burning desire to have a soul-driven purpose. I created a transformational Mums in Ecomm program as a soul-driven mission to help mums with e-commerce businesses to implement systems, mindset, and strategies that will help them to double and triple their sales and finally move from side hustle to their dream soul-led business. I was inspired to build this particular program to support and coach women to achieve their maximum potential in their entrepreneurial journey. &quot;We have all been there...it&apos;s a feeling of mother&apos;s guilt and anxiety mixed with sadness when it&apos;s again 6:30 pm and I am running late to collect my children in the creche, I have been in meetings all day, skipped my lunch and had another meeting that ran overtime. All I want is to spend more quality time with my kids because they grow so fast, but I am unable to do that because I have to work for someone 40+ hours a week. This is why I am here... My deep soul-driven purpose is to make you stop feeling this guilt and spend quality time with your children while you still have the time to build your dream business.&quot; My mission is to help driven mums that have started their e-commerce business implement proven strategies that bring sales, get out of their comfort zone, find their unique strengths, change limiting beliefs, and develop the plan so they can work less, double their income &amp; enjoy family life more.

CEO and Founder

Lunch and Learn: How to create 90 days of content in 90 minutes

Unlock the secret to a powerful content strategy that will boost your e-commerce sales.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

StartUp UK e-learning

This is a group is for those who have joined the StartUp UK e-learning programme to share ideas, inspiration and key takeaways from the videos you have watched. Get sharing on the group chat!

Hi
I&apos;m Elisa, Growth Manager for <a href=&apos;https://www.peachlovesdigital.co.uk/&apos; target=&apos;_self&apos;>Peach Loves Digital</a>.
We blend creativity, marketing &amp; technologies so clients can flourish in an age of digital transformation.
We&apos;re a tech company with a sprinkle of difference! We behave as an agency but combine the rigor of an MSP to provide a fearless cutting-edge and centrailised solution to our clients. Our specialisms are, Digital, Design, Marketing, Technologies, Artificial Intelligence, and Security.
We have also created a dedicated small business offering called <a href=&apos;https://www.peachlovesdigital.co.uk/collections/small-business-marketing-service&apos; target=&apos;_self&apos;>Wizzyl</a> which contains the services required for start-ups and small businesses to get ahead.
<ul>
<li>Within our Wizzyl offering you can build your website completely free of charge <a href=&apos;https://www.peachlovesdigital.co.uk/products/create-a-free-website&apos; target=&apos;_self&apos;>click here</a>, to save a minimum of £650.</li>
<li>We can build a Wizzyl website for you for £650 by clicking <a href=&apos;https://www.peachlovesdigital.co.uk/products/built-for-you-ecommerce&apos; target=&apos;_self&apos;>click here</a> depending on the brief.</li>
<li>We can build an E-commerce Wizzyl website for £800 by clicking <a href=&apos;https://www.peachlovesdigital.co.uk/products/built-for-you-ecommerce&apos; target=&apos;_self&apos;>click here</a> depending on the brief.</li>
<li>You can take advantage of a local business SEO tool <a href=&apos;https://www.peachlovesdigital.co.uk/products/pld-local-business-seo-tool?selling_plan=1148223658&variant=43303821770922&apos; target=&apos;_self&apos;>click here</a> that provides a centralised location for your channels such as social media, Google Business, Waze, Uber, and more (50+ channels) from one place, the tool is free for 30 days and is only £14.99 after.</li>
<li>You can take advantage of our Wizzyl micro retainers that cover, <a href=&apos;https://www.peachlovesdigital.co.uk/products/wizzyl-design-package&apos; target=&apos;_self&apos;>design</a>, <a href=&apos;https://www.peachlovesdigital.co.uk/products/social-media-package&apos; target=&apos;_self&apos;>social media</a>, <a href=&apos;https://www.peachlovesdigital.co.uk/products/advert-design-package&apos; target=&apos;_self&apos;>advertising</a>, and digital marketing for £399 per month, or you can combine multiple micro retainers to receive discounts, plus there is no long-term contract to sign, we roll the agreement monthly for Wizzyl customers.</li>
<li>You create a Wizzyl Business email account for £3.99 per month, <a href=&apos;https://www.peachlovesdigital.co.uk/products/wizzyl-business-email?selling_plan=1178239146&variant=44608566591658&apos; target=&apos;_self&apos;>click here</a></li>
<li>You can also take advantage of a range of hosting packages and support and maintenance, <a href=&apos;https://www.peachlovesdigital.co.uk/collections/small-business-marketing-service&apos; target=&apos;_self&apos;>click here</a></li>
</ul>
Can&apos;t wait to meet you and understand any requirements you may have, we are here to help whether a start-up or SME. We also have a special scheme for start-ups, we pick three companies every 6 months and provide a free website and mentorship from our CEO.&nbsp;
Elisa&nbsp;

Growth Manager 

Design Services 

Elevate your brand and maximise your marketing with customer design and UX. We are a highly creative team with a pinch of technical innovation.

Are you keen to see your cutting-edge tech ideas come to life? You&apos;re in the right place!
Hey there! I’m Mardien, the Founder of Today Consultancy Ltd.
I founded this consultancy because I noticed something troubling: many businesses struggle to bring their digital and data products to market successfully. They often lack the specific expertise or resources needed, and hiring full-time isn&apos;t always the solution.
That’s where Today Consultancy Ltd steps in. 
With nearly two decades in market research and over 12 years specializing in digital solutions, apps, and data products, I&apos;ve learned how to turn ideas into reality. My dedication to industry standards is evident in my contributions to initiatives like the Market Research Society’s Data Quality program.
At Today Consultancy Ltd, we&apos;re here to help your business thrive in the digital world.
We specialise in guiding businesses through the process of building commercially successful digital and data products. 
From validating your idea to crafting top-notch digital solutions, we&apos;ve got you covered.
Whether it&apos;s apps, dashboards, bots, or anything in between, we have the skills and experience to bring your vision to life.
And that’s not all! 
We&apos;ll even handle tasks like designing your website and managing your SEO, ensuring your new digital venture gets the attention it deserves.
Don&apos;t let your ideas gather dust. We are here to help you turn them into reality.
Imagine a future where your company’s digital products aren’t just surviving, but thriving.
Did you know that a staggering 95% of new digital products launched each year fail? Why?
Because they lack a clear strategy and direction. To avoid becoming part of that statistic, you need:
- A solid product strategy aligned with your company&apos;s goals.
- A roadmap that incorporates feedback from your team and customers.
- A digital product that keeps customers coming back for more.
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Stop worrying about the direction of your product. Let us guide you from idea to revenue.
Let’s work together to bring your innovative ideas to life, starting Today.

Founder and Lead Consultant

Mardien Drew

Are you keen to see your cutting-edge tech ideas come to life? You&apos;re in the right place!
Hey there! I’m Mardien, the Founder of Today Consultancy Ltd.
I founded this consultancy because I noticed something troubling: many businesses struggle to bring their digital and data products to market successfully. They often lack the specific expertise or resources needed, and hiring full-time isn&apos;t always the solution.
<

The Small Business Sessions (S1E27): How a tweet about menopause sent this business viral

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