In this episode 27, Henpicked's Deborah Garlick discusses how she's grown her online community and how a tweet about menopause went viral!

How a tweet about menopause sent this business viral

Podcast

It's time for episode 27 of our podcast, the Small Business Sessions. A very special session this week as it was recorded live on stage at Enterprise Nation's 

After spotting a gap in the market for a website catering for woman over 40, Deborah Garlick co-founded 

 with some friends to cater for the things that they wanted to see talked about online.

With no formal editorial team involved, the site features stories written by real woman about happiness, health and wealth.

In this session, Deborah discusses how she has grown the online community and how a tweet about menopause went viral!

To ensure you don't miss out on the podcast, 

Other episodes of the Small Business Sessions

Podcast: How a tweet about menopause sent this business viral

Deborah Garlick of Henpicked discusses how she's grown the online community and how a tweet about menopause went viral!

In an increasingly digital world, business owners like us face the daunting task of building and maintaining our online presence. The struggle to grow an audience, gain sales, and be recognised as an expert in your niche can often lead to frustration and confusion. As a seasoned digital marketer and professional video creator, I totally get it. I’m an award-winning UK Broadcast TV professional and digital marketer with over 25 years of experience in the industry. I’ve also been the co-producer and director of photography for numerous chart-topping concert films, working with renowned artists in iconic venues like Wembley Arena and the Royal Albert Hall. Alongside my TV career, I also ran a six-figure photography business for a decade. Enough of the humble brags, though. I really believe in the transformative power of small businesses and its potential to positively impact the world. I believe that as business owners, we should share our insights, experience, knowledge, and skills with the world. To serve our audiences and empower them. I see video as a powerful and transformative tool that possesses unique powers to connect, build trust, and foster deep relationships with potential customers. Video has the power to educate, entertain, move, and inspire – and as business owners, the technology and software now exist for us each to effectively become our own TV channels. And that’s exciting. My mission is to help business owners who are driven by more than just profit. I’d love to empower you to connect and build relationships with new online audiences, so your business can grow, helping individuals and the communities within which you work. By harnessing the power of video, as business owners we can build our reach, create communities around our businesses, be regarded as experts in what we do, and build the businesses and have the impact we’ve always dreamed of. I’d love to help you on your video journey.

Video Creation Coach and Video Marketer

Lunch and Learn: Fast track video creation for busy business owners

Discover key secrets to fast and effective video creation to grow your small business.

Hello! I am a Programme Manager at Enterprise Nation, with a passion for providing support for small business owners through digital campaigns with our partners. I have a particular love for all things marketing, online and in-person events and strategy!&nbsp;

Programme Manager

Next Generation: Market and access customers for your service

A group for all Next Generation participants. Join other likeminded entrepreneurs and trainers to learn how to stick to weekly goals and be held accountable for your business! If you’re not part of the Next Generation Bootcamp but would like to connect with like-minded business owners, don’t worry, there’s a group for you too!

After studying Software &amp; Electronics, Marco started his career in the tehcnology world as an application developer in the late 90s.
In 2010 he moved from Italy to the UK to join a software house in London as Technical Team Leader, eventually heading up the R&amp;D team to build the company&apos;s first mobile apps.
In 2014 Marco started his own technology agency <a href=&apos;https://www.strillobyte.com/&apos; target=&apos;_self&apos;>Strillobyte</a> to help small businesses and startups quickly prototype digital products. His main focus is on using technology to support purpose-driven ventures, particularly social enterprises and non-profit organisations.
Alongisde supporting other businesses, Strillobyte experiments and develops its own software products, the latest being <a href=&apos;https://kluapp.com/&apos; target=&apos;_self&apos;>KLU</a>, a mobile app to easily connect digital content to physical items via bespoke QR codes.
When not coding or playing Lego with his kids, Marco enjoys learning to play the drums or doing the occasional motor racing on his old Yamaha R6.

Technical Director

How to turn your ideas into digital products

Over the last 20 years I&apos;ve built software solutions for the most disparate industries, from oil & gas to transportation, from facilities management to consumer-facing mobile apps and enterprise web applications.
With Strillobyte, I support clients who want to see their ideas turned into real digital products.
We can assist across the whole development lifecycle, from facilitating workshops to the actual coding or implementing on-going support strategies for long-term projects.

Successful entrepreneur with a background in forecasting, finance and systems. Pragmatic forward looking advisor who started built, ran and sold a £3m t/o consultancy business.
Expert in analysing and advising on strategy, finance and systems.

How a tweet about menopause sent this business viral

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