Whether you're selling online or looking to reach customers from a physical store, by embracing the latest technology you can drive your business growth.

Small Business Sessions: How technology has transformed SMEs

Podcast

It's time for episode nine in series five of the Small Business Sessions, Enterprise Nation's podcast sponsored by 

This week, we're looking at how digital technology can transform small businesses of all types. Whether you're selling products or services online or looking to reach customers in a physical store, by embracing the latest technology you can drive your business's sales and growth. 

 to discuss how to digitally transform your business and stay on top of the latest trends are:

On this week's Small Business Sessions podcast

Among the subjects discussed on this week's show are:

Listen and subscribe on your favourite platform

The Small Business Sessions podcast: Series 5, episode 9: John Hoyle of Sook and Sajni Shah of Starling Bank

The Small Business Sessions (S5E9): How digital technology has transformed small businesses

By embracing the latest technology and digital tools, you can drive your small business's sales and growth.

The Small Business Sessions podcast (S5E9): How digital technology has transformed small businesses

I&apos;m a <a href=&apos;https://danmartinuk.com/&apos; target=&apos;_self&apos;>freelance journalist and event host</a> who helps small businesses and the organisations that support them. I&apos;m also Enterprise Nation&apos;s news reporter and Bristol Local Leader.
I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups.
I&apos;ve worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company&apos;s blog and social media. I now freelance for Enterprise Nation as the website&apos;s <a href=&apos;https://www.enterprisenation.com/business-news&apos; target=&apos;_self&apos;>news reporter</a> and as the host of the <a href=&apos;https://www.enterprisenation.com/podcast&apos; target=&apos;_self&apos;>Small Business sessions podcast</a>.
I&apos;m based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation&apos;s Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region.
In total, I&apos;ve hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street.
With my partner, I co-run <a href=&apos;https://www.lifestyledistrict.co.uk/&apos; target=&apos;_self&apos;>Lifestyle District</a>, a lifestyle blog focused on culture, art, theatre and photography.

Freelance content creator & event host

HMRC reverses decision to close Self Assessment helpline every spring and summer

The tax authority originally said the Self Assessment helpine will be closed every year between April and September.

Hello! I am a Programme Manager at Enterprise Nation, with a passion for providing support for small business owners through digital campaigns with our partners. I have a particular love for all things marketing, online and in-person events and strategy!&nbsp;

Programme Manager

Next Generation: Market and access customers for your service

A group for all Next Generation participants. Join other likeminded entrepreneurs and trainers to learn how to stick to weekly goals and be held accountable for your business! If you’re not part of the Next Generation Bootcamp but would like to connect with like-minded business owners, don’t worry, there’s a group for you too!

TL;DR: I help product-based businesses increase customer lifetime value through engaging ecommerce experiences.
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In an ever-evolving digital landscape, it&apos;s easy for any business to get lost in the sea of data metrics and KPIs.
Not all brands can count on customers who found them on social media to return to their online storefronts, especially when dozens of competitors look alike in their feeds. That&apos;s why I help brands create unique experiences that capture customers&apos; attention and build lasting relationships.
How do I do that? Here&apos;s my backstory.
I&apos;m a web designer and digital marketer by trade. Over the years, I&apos;ve become known as a specialist in ecommerce and consumer behaviour.
Much of my work in web design blends neuroscience with brand psychology to solve complex business challenges, connecting the dots between company goals and customers&apos; needs.
But recently, I&apos;ve discovered that the techniques I use all the time — The Halo Effect, Processing Fluency and The Six Principles of Influence — can also help companies increase sales, secure funding and expand operations globally.
So, in 2022, thanks to a grant from Baroness Karren Brady, I stopped freelancing and founded Impulsiv®, an ecommerce consultancy specialising in interaction design. Now, I help CEOs and brand leaders determine what to say to customers (the strategy) and how to show up online (the design).
From bespoke ecommerce websites and digital campaigns to novel technology use cases, clients use my design and development services to improve the customer experience. All of them help elevate their brand and their bottom line.
Contact me if you’d like tailored advice on growing your online store.

Ecommerce Consultant

Launch and Scale It - Predictable Grow Your Shopify Store

Elevate your conversion rates and sales without the stress of traditional agencies.

From minor tweaks to major overhauls, I can help you make your ecommerce store more customer-friendly, engaging, and profitable.

Tell me what you want to achieve, and I&apos;ll use my expertise to analyse your Shopify store and develop a personalised roadmap to help you achieve your sales goals.

Visit launchandscale.it for more info

As a passionate advocate for small businesses, I specialize in digital marketing strategies tailored to maximize your online presence and profitability. With over 20 years of experience in the dynamic landscape of digital marketing, we&apos;ve honed our skills in crafting bespoke solutions that elevate brands in crowded markets.
if you are looking to boost your B2B or B2C businesses online and drive more traffic to your website or storefront? We are your local Google Pay Per Click ( PPC) expert and Linkedin Marketing professional, and we are here to help.
But our services don&apos;t stop there. We believe in continuous optimization and monitoring, ensuring that your campaigns are always performing at their best. With transparent reporting and insights, you&apos;ll have full visibility into your campaign&apos;s performance, allowing you to track progress and make informed decisions about your advertising strategy.
Fine-tuned Pay Per Click (PPC) Google Ads strategies <a href=&apos;https://westmidlands.theppcpeople.co.uk/&apos; target=&apos;_self&apos;>https://westmidlands.theppcpeople.co.uk/</a>
We’re passionate about all things search &amp; display. Our expert team of digital marketers have a proven track record of delivering tangible increases in leads and sales, month-on-month, year-on-year. We’ll work closely with you to really understand your business, and use that knowledge to increase your revenue through paid online advertising and improve your ROI. We are the PPC people.
Elevate Your B2B Success: Transform Connections into Leads with LinkedIn Lead Generation
<a href=&apos;https://globaltouch.international/linkedin-pro-uk/&apos; target=&apos;_self&apos;>https://globaltouch.international/linkedin-pro-uk/</a>
As a small business, we understand the importance of reaching the right clients efficiently, which is why we&apos;re excited to offer our expertise in leveraging LinkedIn to expand your client base quickly and effectively.
LinkedIn has emerged as a powerhouse for B2B marketing, providing a platform where professionals and businesses connect, engage, and build relationships. With over 700 million users worldwide, including decision-makers and industry influencers, LinkedIn offers unparalleled access to potential B2B clients.
By leveraging the power of LinkedIn marketing, your business can establish thought leadership, build credibility, and ultimately, attract more B2B clients in a cost-effective manner.
Thank you for considering this opportunity, and we look forward to the possibility of working together to take your B2B AND B2C marketing efforts to new heights.

 Digital Marketing Consultant

Suresh Purushothaman

As a passionate advocate for small businesses, I specialize in digital marketing strategies tailored to maximize your online presence and profitability. With over 20 years of experience in the dynamic landscape of digital marketing, we&apos;ve honed our skills in crafting bespoke solutions that elevate brands in crowded markets.
if you are looking to boost your B2B or B2C businesses online and drive more traffic to your website or storefront? We are your local Google Pay Per Click ( PP

The Small Business Sessions (S5E9): How digital technology has transformed small businesses

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On this week's Small Business Sessions podcast

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