Podcast: How digital technology can transform small businesses on the high street and beyond

It's time for episode nine in series five of the Small Business Sessions, Enterprise Nation's podcast sponsored by Starling Bank.

This week we're looking at how digital technology can transform small businesses of all types. Whether you're selling products or services online or looking to reach customers in a physical store, by embracing the latest technology you can drive the sales and growth of your business.

Joining journalist Dan Martin to discuss how to digitally transform your business and stay on top of the latest trends are Sajni Shah, co-head of product at Starling Bank and John Hoyle, founder of Sook, a company providing adaptive and fully personalised retail spaces which business owners can rent by the hour.

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On this week's Small Business Sessions podcast

Among the subjects discussed on this week's show are:

• How founders on a limited budget can make the most of digital technologies.

• How the coronavirus pandemic has impacted on the way small businesses use digital technologies.

• How digital banks like Starling have transformed the way small businesses manage their finances.

• The digital trends small businesses should know about.

• How physical retail stores can integrate digital technology to improve sales.

• Why digital and adaptive retail spaces are the future of the high street.

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