Posted: Tue 11th Jun 2019
Many business owners concentrate on marketing above all else which is understandable because cash flow is intrinsically linked to it. However, this is often to the detriment of other areas in the business. Every business needs to focus on keeping balance in the business to ensure that the foundations don't topple.
This masterclass with Dawn Crossingham focuses on the balance scorecard, which translates your business mission and strategy into a set of performance measures that provide a framework for implementing that strategy.
Sound dull? Well not with Dawn's inimitable upbeat style.