Meet the young entrepreneurs selling in the Next Generation pop-up on Oxford Street

Enterprise Nation and Launch It have partnered to deliver the Next Gen, a nine-month programme supporting 100 young entrepreneurs based in London.  

All participants have progressed on their own individual journeys to start and grow their very own businesses.

Provided with one-to-one support from business advisers, weekly bootcamps and free access to a variety of content on the Next Gen Hub, our entrepreneurs are on their way to starting incredible businesses. 

Six months on, 25 of them have the opportunity to showcase their brands to the public in a pop-up shop on Oxford Street. The pop-up shop will rotate with new sellers every Monday and Thursday.  

Visit the pop-up shop at Sook, 58 Oxford Street, London, W1D 1BH, for the whole month of June, starting on Monday 6.

The shop will be open from 11am to 8pm.  

Come along to support our sellers

Week 1: Monday 6 June – Wednesday 9 June 

• Seraphina, Seraphina London

A lifestyle brand which sells ancient aromatherapy and beauty products, launching on 6th June.  

• Muna Nour, Muna Jewelz

A women’s fashion jewellery brand where they can express their femininity and self-love through quality pieces. 

• Melanie Buritica, M.O.B Lashes

A beauty company providing luxury faux mink eyelashes, helping people express their individual styles and personalities. 

Week 1: Thursday 10 June – Friday 11 June 

• Joao Recife, PHACIAL

An alkaline and pH balance orientated brand where ancient remedies meet 21st-century innovative skincare. 

• Lucille Moffat, Lulus Décor

The leading London balloon company and party essentials. 

• Ellise Gordon, See Me Stationery

See Me Stationery is all about promoting diversity, and a way to allow those who are unrepresented to be seen and feel motivated.  

Week 2: Monday 13 June – Wednesday 15 June  

• Skye Richards, Alysium Beauty

A plant-based self-care product brand.

• Dante Felix, The Astral Souls

• Dan Foster, Munch

Munch is an on-demand food delivery app with a focus on diverse and independent restaurants.  

Week 2: Thursday 16 June – Friday 17 June 

• Roshan Rehman, Tea Temple

A brand that creates tea blends that combine natural herbal ingredients to combat common ailments such as stress, indigestion, and anxiety. 

• Roxanne Travers, F#!% Fast Fashion

Swap not shop. Pay what you feel. An eco-friendly, anti-racist alternative to mass consumption in the fashion and charity industry. 

• Renee Denahy, FiitMe

FiitMe is the sustainable sportswear brand you have been missing.  

Week 3: Monday 20 June – Wednesday 22 June  

• Cameron Langston, Bark + Shout 

Performance gear for every dog owner. Get out of your comfort zone with performance gear that is hand-crafted in London. 

• Caitlin La, Boat People Sauce

A brand that puts authentic Vietnamese flavours, foods and condiments into customers' hands.

• Alexandre Monteiro, Service

 Week 3: Thursday 23 June – Friday 24 June  

• Aminat Akande, Kande Collection

A unisex brand that sells premium African-inspired clothing. 

• Jennifer Sills, One Stamp Away Cards

By offering a card and stamp bundle, this brand helps you get back into writing letters.

• Ela-Maria Vultr, Ebelle Creations

Ela-Maria's designs are made to question the mind's limits and the way we perceive the world around us in the most creative way.  

Week 4: Monday 27 June – Wednesday 29 June 

• Yuru Guo, Hey! Food is Ready 

 Food is Ready is an online marketplace that connects approved home cooks from different cultural backgrounds living in the UK with hungry neighbours looking for authentic, wholesome, homemade food. 

• Dulcie Davy Usher, Davy

Davy highlights the beauty and celebrates the diversity within the female black community of today.

• Susan Wachera, Black Talanta

Black Talanta is a tech-enabled platform to help black heritage students in higher education access equitable, high-skilled employment with internship opportunities and representation mentorship support. 

• Jordan Hall, FORE

FORE is a multifaceted exploration of cultural themes and references.  

Week 4: Thursday 20 June – 31 June  

• Serena Bramble, Handmade by SB 

Handmade by SB created personalised unique resin pieces - made to stand out!  

• Daisy Riley, Monozygotics 

Monozygotics is comprised of identical twin sisters taking a stand against unethical fashion, creating accessible, affordable, high-fashion clothing that is also sustainable, through the use of deadstock fabrics, custom sizing, the option to hire pieces and also through social activism and education. 

• Aisha Jade, Carisips 

Flavours that bring joyful memories of childhood, holidays and good times with friends and family. 

Smooth, exotic, rich-tasting drinks that connect you to your culture, history, community and the world.