Lunch and Learn: Set business goals by understanding your target audience

Katie Tucker
Katie TuckerProduct Jungle

Posted: Wed 23rd Mar 2022

In this Lunch and Learn, Katie Tucker explains why market research is so important for your business, how to do it well and how it can guide you to create business goals. 

Katie founded Product Jungle in 2020 to help businesses better understand their customers. With killer questions and knockout market research, she teaches tried-and-tested methods from the world of big tech and savvy start-ups. Unlocking the insights you need to make the next right decision.

Key takeaways from this session:

  • Learn how market research can supercharge your business

  • Identify the different types you can use for your business

  • Gain skills on asking customers great questions


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Katie Tucker
Katie TuckerProduct Jungle
Product Jungle helps businesses design products and services customers buy. Using knockout market research to take the guessing and luck out of launching new products and services. Learn how to craft and ask the right questions and get the insight you need. Product Jungle is on a mission to revolutionise how small businesses do market research by demystifying big business secrets to product success. With over 12 years’ experience in the corporate world, Katie knows what it takes to build products customers want and buy.

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