Posted: Fri 17th Feb 2023
In this Lunch and Learn, Ayo Adedeji, founder of The Plain Shop, outlines the importance of your brand's story and ethos – highlighting how a strong brand will always be your greatest salesperson.
This is perfect for entrepreneurs who are in the early stages of their business and still developing their brand concept, or existing founders who are looking to inject life into their brands.
The Plain Shop is a lifestyle brand with a focus on simplicity, sustainability and inclusivity. Ayo has a firm grasp of branding and product development that has allowed him to develop a simple t-shirt design into an entire range of sustainable streetwear and diverse gifts.
Key takeaways from this session:
The importance of the brand story
How creating content adds value to your brand
How to add value to your brand through product development