Why your business growth is stuck (and how to fix it)

For small businesses, most growth-related challenges aren't caused by a lack of effort, but a lack of clarity.

In this practical session, business growth consultant Marinda Malan introduces a simple but powerful framework: Growth = (What + Who) + Why + How.

You'll learn how to sharpen your proposition, define your ideal customer precisely, articulate how your business can set itself apart and deliver value consistently.

Whether your revenue has plateaued or you're preparing to scale, this session will help you make better commercial decisions and build more predictable growth.

Topics covered in this session

• A practical diagnostic tool to identify exactly where lack of clarity is slowing down your growth – and how to fix it

• A structured approach to defining your ideal customer that goes beyond demographics to uncover who's most likely to buy (and why)

• A clear method for articulating your differentiation so your USP translates into positioning that actually lands with customers

About the speaker

Marinda works with founders and business leaders to bring more structure and less stress to growing their revenue.

With over 20 years of experience across Europe, the Middle East and Africa, she's helped digital-first and service-led businesses sharpen their strategy, focus their efforts and build simple systems that support steady, sustainable growth.

Through her Mission-Means-Machine framework, Marinda helps teams turn a loose business plan into a practical, action-ready roadmap.

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