Storytelling and why it matters in business
Posted: Mon 24th Nov 2025
When you're building a business, it's easy to focus on the tangible, like your product, your pitch or your pricing. But what truly sets you apart isn't just what you sell – it's the story you tell.
In this session, Anne Beth Jordan tells you how to tailor your story to fit your client's audience's needs – whether you're inspiring, selling or building your brand.
You'll also leave with practical storytelling techniques you can apply immediately to your business communications.
Topics covered in this session
Why we all have a story to tell – and which one will help you connect with your client's business
Using story strategically in branding, marketing and leadership
Balancing vulnerability and professionalism – when your stories draw your clients closer to you
About the speaker
Beth is a mentor and coach with over 25 years in the fashion import/export trade. She offers strategic insights from start-up to exit and all the in-between stages.
People also watched
Join Enterprise Nation
Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.
Join today to get everything you need to start and grow your small business, in one place.
Get business support right to your inbox
Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.
Start your business journey today
Take the first step to successfully starting and growing your business.
Join for free

