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WEBINAR

Why every business needs a strategic plan

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Tammy Whalen Blake
Tammy Whalen BlakeThe Yellow Mastermind

Posted: Wed 25th Feb 2026

Strategic planning is essential for overcoming stagnation and achieving business success. But where do you find time amid daily tasks? And why does it matter?

This webinar, led by experienced researcher and entrepreneur Tammy Whalen Blake, might challenge your perspective on growth.

Tammy has a proven record of assisting hundreds of businesses in their transition and offers actionable strategies for effective planning and execution.

This isn't just theory – it's practical insight from actual business experience.

Topics covered in this session

  • How strategic planning keeps your pipeline primed and creates predictable growth

  • How to identify your best possible balance between CEO, manager and expert activities so you can grow sustainably without burning out

  • How to transform from self-employed to business owner by defining your vision, taking advantage of your strengths and making data-informed decisions

About the speaker

Tammy is an award-winning global personal development leader, entrepreneur, philanthropist and unwavering optimist devoted to guiding business owners to live a balanced, successful life.

After turning her back on the corporate world, she courageously built her own successful business, crafting systems that run like clockwork, empowering her team to believe in her mission and giving herself the freedom to do more in less time.

Now, she shares her lessons, experiences and innate abilities to free others, set them on their own path to business growth and enjoy the rewards of their work.

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Watch previous Lunch and Learns from our library of webinars

Tammy Whalen Blake
Tammy Whalen BlakeThe Yellow Mastermind
With over 20 years of UK business experience, I've become the authority on what I've coined "The Multi-Role Dilemma" - the overwhelming challenge facing micro-business owners who juggle CEO, marketer, accountant, and strategist roles simultaneously. Through four and a half years of research studying calendars and working patterns, I discovered that micro-business owners waste 35% of their time (compared to 23% in larger businesses) and 81% work over 45 hours weekly. Recognising that traditional business advice fails micro-businesses, I created The Yellow Mastermind - combining strategic mastermind groups, The Growth Chair method, Diary Detox coaching, and skills exchange programs. My clients achieve remarkable results: James tripled revenue and gained 3 days per week, Mandy increased revenue by 85%, and Adam recovered from lockdown with 70% revenue growth. I believe the UK's 5.5 million micro-businesses deserve better than generic advice. Based in Bristol, I'm on a mission to help passionate business owners build companies that serve their lives, not consume them.

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