Why being found beats being brilliant

You might be the best in your market, but if buyers can't find you when they're searching, your competitors win the business.

In this session, Sarah White shows you how to rethink your marketing and boost your visibility where it matters, so your business has a much better chance of growth.

Topics covered in this session

• Practical quick wins for making your business more visible to customers

• Where to boost your efforts to improve results

• How to diagnose where you're brilliant – or buried

About the speaker

Sarah is a commercially astute B2B marketer with over 20 years' experience helping SMEs and growing businesses turn practical marketing into measurable growth.

Having led marketing for organisations ranging from global consultancies to tech scale-ups and SMEs, she's helped businesses improve lead generation, brand visibility and ROI with practical, data-driven strategies.

Sarah has a particular passion for helping "best-kept secret" businesses become the obvious choice in their markets.

People also watched

• Managing your small business's brand perception

• Building visibility workshop

• Amplifying your presence

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