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WEBINAR

When to use AI as a solution for your business

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Posted: Fri 6th Feb 2026

In this webinar, Julian Musson provides a practical framework to help small businesses identify where AI can most be of use to them – and apply it in the most efficient way.

There's also a short "reality check" on AI and some hands-on guidance around real-life AI use in a small (albeit fairly tech-savvy) business.

Overall, Julian aims to provide straightforward options for businesses without the time and budget to do deep research, so they can see benefits in the short to medium term.

Topics covered in this session

  • How AI is different from traditional computer systems

  • Examples of how AI is being applied in programming and day to day work

  • Takeaway – a decision framework for when to consider AI as the solution

About the speaker

Julian works with small and scaling B2B organisations, focusing on AI-driven revenue growth. His background is product development, working closely with customers to help them implement and adopt technology.

He has a deep knowledge of business systems, having deployed HR, recruitment and payroll software-as-a-service in complex environments.

He's currently co-founder at RevGeni.ai, a company specialising in marketing, sales and customer success solutions for growing SMBs.

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I work with small and scaling B2B organisations focussing on AI-driven revenue growth. My background is product development, working closely with customers on implementation and adoption of technology. I have deep knowledge of business systems having deployed HR, Recruitment and Payroll software-as-a-service in complex environments and am currently co-founder at RevGeni.ai where we specialise in marketing, sales and customer success solutions for growing SMBs.

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