When to use AI as a solution for your business
Posted: Fri 6th Feb 2026
In this webinar, Julian Musson provides a practical framework to help small businesses identify where AI can most be of use to them – and apply it in the most efficient way.
There's also a short "reality check" on AI and some hands-on guidance around real-life AI use in a small (albeit fairly tech-savvy) business.
Overall, Julian aims to provide straightforward options for businesses without the time and budget to do deep research, so they can see benefits in the short to medium term.
Topics covered in this session
How AI is different from traditional computer systems
Examples of how AI is being applied in programming and day to day work
Takeaway – a decision framework for when to consider AI as the solution
About the speaker
Julian works with small and scaling B2B organisations, focusing on AI-driven revenue growth. His background is product development, working closely with customers to help them implement and adopt technology.
He has a deep knowledge of business systems, having deployed HR, recruitment and payroll software-as-a-service in complex environments.
He's currently co-founder at RevGeni.ai, a company specialising in marketing, sales and customer success solutions for growing SMBs.
People also watched
Join Enterprise Nation
Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.
Join today to get everything you need to start and grow your small business, in one place.
Get business support right to your inbox
Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.
Start your business journey today
Take the first step to successfully starting and growing your business.
Join for free
