When to build or buy AI solutions

One of the most consequential decisions that founders face is how to actually implement AI in their businesses.

Should you build custom solutions, buy off-the-shelf products or do a bit of both?

In this webinar, Julian Musson focuses on ways to implement AI inside a business. Learn the pros and cons of each approach and the practical realities that determine whether using AI will be a success or a failure.

Topics covered in this session

• What it actually takes to build your own AI solutions, including the often-hidden costs and timeline realities that catch founders off guard

• Understand when buying makes sense (and when it doesn't), plus how to evaluate the hybrid approach that many companies are quietly pursuing

• How to promote your brand on a small budget

• A practical decision framework that considers your specific situation – your stage of revenue, technical capabilities, time pressures and tolerance of risk

• Critical warning signs that will help you avoid the expensive mistakes that derail AI initiatives

• How the most successful implementation strategies often evolve over time

About the speaker

Julian works with small and scaling B2B organisations, focusing on AI-driven revenue growth. His background is product development, working closely with customers to help them implement and adopt technology.

He has a deep knowledge of business systems, having deployed HR, recruitment and payroll software-as-a-service in complex environments.

He's currently co-founder at RevGeni.ai, a company specialising in marketing, sales and customer success solutions for growing SMBs.

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