What does AI search mean for marketers, SEO and content?

AI is rewriting the rules of search in real time and, frankly, who isn't struggling to keep up?

With generative AI replacing traditional customer search journeys, the trusty old playbook for SEO and content marketing isn't enough anymore to win.

Storyblok's Arthur Mstoyan joins us to discuss how AI is reshaping the search landscape and what you should be thinking about to stay ahead of your competitors.

Topics covered in this session

• Is SEO dead or just evolving?

• Is it really possible to optimise for large language models (LLMs)?

• What role does your website play when answers are generated, not linked?

About the speaker

Arthur is an SEO specialist with a strong focus on helping SaaS companies scale their organic growth.

Over the years, he's built SEO functions from the ground up, developing comprehensive strategies that span technical SEO, content frameworks, internationalisation and user-intent-driven optimisation.

Most recently, Arthur has been adapting SEO strategies to meet the changes in how people search.

People also watched

• Using AI tools to create content for your business

• How to save time creating content by using generative AI

• How to save time and money with AI-driven content creation

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